Demantra Voices Support for NAPAA Name Change to TPMA

Market Wire, February, 2005

Demantra, a provider of innovative trade promotion management, marketing analytics and supply chain planning solutions, today lent its support to the recent name change by the National Association for Promotion & Advertising Allowances to the Trade Promotion Management Association (TPMA).

"The TPMA name change and repositioning to tackle issues across the broader spectrum of trade promotion management, more accurately reflects the association's recent focus," said Meira Primes, Demantra's senior director, global marketing. "Demantra views the TPMA as an essential industry resource and it has only become more relevant over time. We look forward to participating in TPMA's open forum and helping drive thought leadership and best practices in trade promotion management."

More on the TPMA can be found at www.tradepromo.org.

About Demantra

Demantra provides consumer goods manufacturers with a powerful trade promotion management solution that is fully integrated with sales, account and brand planning, promotion execution and demand planning. It is built on a best-in-class analytical platform that ensures maximum ROI from every trade dollar spent. Advanced analytics and optimization capabilities are provided that, for the first time, move TPM beyond mere transactional capabilities to address the strategic enterprise planning and analytics needs of consumer goods leaders. By providing a one number, collaborative plan, manufacturers can deliver the right product, on the right shelf, at the right time -- profitably -- to compete for category leadership and 'win at the shelf.' Demantra has provided proven results-100 to 500 percent ROI-to global brands including: Unilever, Welch's, Reckitt Benckiser, McCain Foods, Wendy's International, Pharmavite, and VTech. For more information, please visit www.demantra.com or contact 1.866.DEMANTRA. For bi-monthly updates on Demantra, please register for our e-newsletter at: http://www.demantra.com/newsletter/newsletter.shtml.

Demantra® is a registered trademark and Demantra Spectrum(TM) is a trademark of Demantra, Inc. All other trademarks are the property of their respective owners.

Contact: Meira Primes Demantra, Inc. 781.810.1781 marketing@demantra.com