New TRADOS Globalization Partner Program Accelerates World Business by Enabling Global Information Solutions

TRADOS Inc., the world leader in global information solutions, today announced the new TRADOS Globalization Partner Program. The new program brings together leading globalization software and services companies to remove complex, persistent barriers that prevent enterprises from effectively reaching global markets. With the globalization capabilities of TRADOS as the common link, the new program is the industry's first to combine leading software and services into a single globalization ecosystem.

"TRADOS is the leader in providing globalization technology and software to the enterprise," explained Joe Campbell, president and chief executive officer of TRADOS. "Recently, customers have demanded more from TRADOS, to work hand in hand with them to provide an expanded solution. This solution addresses our customers' key corporate objectives: time-to-market, branding, and customer satisfaction. To accomplish this, TRADOS has brought together the best software and services companies in our industry."

As the industry leader with the most widely adopted open platform for globalization, TRADOS is in a unique position to help build this partner community. This program promotes the cross-fertilization of technologies and services to produce bottom-line results for customers, including simultaneous worldwide product launches and campaigns, consistent multinational branding with local nuance, improved quality of customer interactions, and operational excellence in globalization processes.

"Revenue growth for global companies depends on accelerated time to worldwide markets, synchronized product releases, and consistent branding," said Mary Laplante, senior editor of The Gilbane Report. "At the same time, companies are seeking operational efficiencies as they try to do more with less. Solutions emerging from the TRADOS partner program address both revenue and operational objectives. They are integrated and have a larger footprint over end-to-end globalization processes. And because of the strong presence that TRADOS has in globalization management, the company is attracting market-leading partners to its program."

The TRADOS Globalization Partner Program has already resulted in several joint implementations that optimize the global information lifecycle for multinational companies. These implementations optimize key applications and processes including authoring, content management, localization, provisioning, and online/offline publishing. As a result, core TRADOS globalization technologies, such as translation memory and terminology management, can be leveraged across a broad array of applications -- enabling organizations to speak with one voice globally and reach new world markets.

The TRADOS program offers value to partners by providing access to TRADOS' customer base, increasing the size of sales transactions, and enabling the partners to offer greater functionality. Moreover, the program delivers a wide range of services and tools to partners, including: product access, software development kits, training, certification, co-marketing programs and events, online directory listings, sales and support tools, and field sales support.

The TRADOS Globalization Partner Program includes best-in-class independent software vendors, system integrators, resellers, and language service providers. Inaugural members of the program include:

--  EMC Corporation for EMC Documentum products (enterprise content
    management)
--  RedDot Solutions (enterprise content management)
--  Blast Radius (XMetaL XML content creation)
--  Glemser Technologies (systems integration for life sciences)
--  Day Software (enterprise content management)
--  InterDoc (integrator for enterprise content management systems)
--  Alchemy Software Development (visual software localization solutions)
--  PASS Engineering (visual software localization solutions)
--  acrolinx (controlled language and linguistic tools)
--  Transclick (real-time translation services)
--  Transmissions (desktop publishing localization tools)

TRADOS Program Endorsed by Leading Partners

In support of the TRADOS program, Whitney Tidmarsh, vice president, content management marketing and solutions for EMC Software, stated, "Finding ways to economically handle the volume of localized content is critical. By tying together content management with other key parts of the globalization process, EMC and TRADOS provide a powerful solution to streamline and accelerate the entire workflow. We are pleased to work with TRADOS."

"Bringing together RedDot enterprise content management with TRADOS globalization solutions creates new value for global organizations, streamlining the creation, management, and delivery of multiple-language content to worldwide markets," said Daniel Kraft, vice president of corporate strategy for RedDot Solutions.

"With our XMetaL authoring tools, the partnership between Blast Radius and TRADOS is instrumental to the convergence of authoring and globalization solutions," said Bruce Sharpe, vice president, products division, Blast Radius. "The goal is to leverage XML formats and standards to bring more globalization functionality to the individual author."