Creaxion Chosen For Launch Of Broadband Music Service

Market Wire, March, 2000

Creaxion™ (www.creaxion.com), the marketing partner of choice for Atlantas emerging hi-tech companies, announced today it had been hired by Incanta, Inc, a pioneer in the delivery of broadband entertainment applications and services, to handle the national launch of the companys innovative new broadband music service.

The highly personalized service, which lets users receive CD-quality musicover DSL or cable modem connections, will be unveiled through a print andonline media blitz in four major cities beginning on March 19th. The Creaxion-designed print campaign encourages music lovers in each city toTake Control by downloading the Incanta music player to receive the newmusic service. (Click here www.creaxion.com/incanta to see Ads)

Among the markets Incanta is targeting are Atlanta, Austin, San Antonio andSan Diego. The first 250 people in each city to download the free Incantamusic player at www.incanta.net will also receive free Incanta merchandise.Creaxion came to us with an extremely creative campaign to launch ourservice, said Daniel Israel, one of Incantas Founders and the companysVice President of Marketing. Just as important, the creative was backed by insightful strategic thinking about our target customers, where and how we could reach them and how to do so in the most cost effective manner possible.

Israel says Creaxion will also handle grass roots marketing efforts for Incanta including localized events and promotions.

If you love music, youre going to love the Incanta broadband music service, said Mark Pettit, Creaxions President and CEO. And just waittill you see whats in the pipeline: videos, games and movies. If you dont have high-speed access to the Internet, get it and then get Incanta.

Incanta has also tapped Creaxion to help it market its services to InternetService Providers (ISPs) across the country. Incanta hopes to turn thoseISPs into affiliates who use Incantas infrastructure to power broadbandapplications.

About Incanta

Incanta, Inc. is a personalized broadband entertainment network that delivers free customized content music, games, sports, and films tobroadband service providers and the households they serve. Structured along the TV-affiliate model, Incanta employs an industry-pioneering revenue-share business model, a forward-thinking partnership strategy, smart network architecture and proprietary software. Incanta provides high-speed Internet users with a personalized broadband experience and the highest quality video and audio programming for users to hear, see, and play when and where users want it. Founded in 1999, the company is based in the Atlanta Technology Development Center of Georgia Tech and is backed by prestigious venture partners in the Internet and entertainment industries. For more information, visit www.incanta.net.

About Creaxion

Atlanta-based Creaxion Corporation specializes in Marketing Relations, helping its clients, primarily emerging hi-tech companies, position their products and services to diverse audiences including Consumers, Media, Investors, Strategic Partners and Employees. To learn more about Creaxion, visit the company on the Web at: www.creaxion.com or call 404.321.4322.