TOKYOPOP.com And GoMo Launch Co-Brand Agreement

Market Wire, May, 2000

TOKYOPOP.com (www.tokyopop.com), the premier online Asian entertainment network, and GoMo Corporation, a popular web-based promotions company that utilizes a highly viral form of email, GoMo Mail, to communicate its clients' messages, today announced a co-branding agreement in which GoMo will help expand web exposure and promotional opportunities for TOKYOPOP.com. GoMo has created a customized version of GoMo Mail that incorporates TOKYOPOP's branded characters such as Sailor Moon and Gundam Wing for use in GoMo Mail messages.

Found both at www.gomo.com and www.tokyopop.com, this co-branded GoMo Mail provides increased branding opportunities, click throughs and ecommerce potential since each TOKYOPOP character is embedded with a URL that directs users to the retail section of TOKYOPOP's site. Additionally, GoMo's advanced technology allows users to modify the original GoMo Mail "message" they received by selecting from a huge selection of anime images and animations from the TOKYOPOP graphic design library to create a new, personalized version that they can send on to their friends.

"We saw GoMo Mail as a natural fit for our hip TOKYOPOP audience," said Stu Levy, CEO and founder of TOKYOPOP.com and its parent company, Mixx Entertainment. "GoMo Mail is highly visual, completely interactive and provides our users with a viral tool with which they can share their love of our characters and images with their friends."

"Because of their numerous anime licenses and entertainment projects, TOKYOPOP.com has always appealed to us as an ideal partner," said Scott Smith, CEO of GoMo Technologies. "The power of TOKYOPOP's characters and animation, both online and off, lend themselves to adding the interactive elements found within our GoMo communications platform."

GoMo Mail, a free e-mail application that requires no plug-ins or cumbersome downloads, delivers interactive and entertaining, media-rich e-mail. GoMo Mail features extensive media assets (funky characters, textures, sounds, animation, etc.) that can be manipulated and changed by anyone who receives the original GoMo Mail. GoMo Mail's flexibility allows it to be either passed on as is, edited, or the canvas can be "erased" and a new one can be created from scratch.

GoMo Mail's core technology is a server-side, dynamically delivered Java applet that rides on top of nearly all email packages, relying on the users' existing email program to store data. GoMo Mail delivers interactive, media-rich email that requires no plug-ins or cumbersome downloads. Its highly flexible communications architecture and suite of interactive communications tools can be applied to a wide variety of customers and consumers alike.

About GoMo Corporation GoMo Corporation is a forward-thinking promotions company that is transforming online and offline marketing and advertising by leveraging the powerful influence of real world social networks via Internet-based communication. GoMo Corporation's products and services provide turnkey, fully integrated promotional vehicles that are customized to appeal to the tastes, preferences and behavior of their target customers. Positioned to maximize the "consumer-as-marketer" online promotions paradigm, GoMo Corporation dramatically increases the effectiveness of promotions through a proprietary, server-side technology that provides strong community brand affiliation and rich data mining capabilities that track how consumers interact with all elements of a company's campaign in real time.

About TOKYOPOP.com TOKYOPOP.com (www.tokyopop.com), the leading Asian entertainment network in print and on the web, is a division of Mixx Entertainment, a multimedia company featuring some of Asia's hottest entertainment properties including worldwide phenomenon, Sailor Moon. Through its website and international magazine of the same name, TOKYOPOP.com offers the latest products and news on cutting-edge new technologies, J-pop music, fashion, manga and anime from across Asia as well as e-mail and chat services for its members.

The company recently expanded its Asian interests to include the distribution rights of Japanese extreme wrestling league Frontier Martial Arts Wrestling (FMW) and the online Asian import car destination, GoldenSilk.com. TOKYOPOP Music is the newest addition to the company's growing product line.