Web Privacy: ActivatorDesk(TM) To Respond To Issues On CBS's 60 Minutes

Market Wire, August, 2000

There is a new tool in the fight for web privacy. After viewing 60 Minutes Sunday August 13th, world-renowned inventor Roger Heath was inspired to announce its pending release. It's called ActivatorDesk, and with it you may automatically block advertisers from snooping on you as you browse. You may also view and manage the cookies you collect as you browse the web. "As I watched 60 Minutes I realized it would frighten those watching, and I want everyone to know we have been working on a solution," said Mr. Heath,"there is some light at the end of the privacy tunnel."

Whether you realize it or not, you are being watched. Your 'internet picture' is being taken by strangers when you browse the web each day. As soon as you connect to the Internet and start visiting web sites, you're as likely as not to having your activities tracked and recorded without your notice or permission by third party 'databankers' or marketing and advertising agencies. These 'databankers' then sell your browsing patterns and other information. In some instances, they can match your patterns even to your most personal of information and now you are a detailed file in some stranger's database. Outrage over this has even provoked Congressional inquiries, multimillion dollar lawsuits, and landed in current presidential party platforms.

Surreptitious new tracking devices called 'web-bugs' don't knock at your door asking if they can come in. These invisible 'markers' are hidden in many web sites you invite onto your screen. Since they are invisible, they can't be seen or easily detected and they may also be used to track your web activities.

Is your 'free' internet browser itself 'bugged'? Very recently Netscape discontinued their Smart Download feature after users complained of it tracking user file download activities. Also, most 'free' browsers, with built-in advertising, track users' clicks while in use, then use this information to attract advertising dollars. This use is often unveiled in Privacy Statements, but not in the browser itself. All of this has everybody very disturbed. Where does this tracking end and who can you trust? will put an end to most of this privacy invasion. While you are browsing, the new ActivatorDesk Anti-Tracking and Anti-Advertising filters are at work automatically preventing common third-party 'web-bugs' and advertiser tracking. These also block most banner ads and cookies; helping to further preserve your privacy, bandwidth, and even improve browser speed and performance. Your privacy is significantly enhanced real-time when you browse. The program does not track your clicks. Finally, a tool exists that may give you a fighting chance in the privacy game.

Its' empowering features won't stop there. ActivatorDesk is a Windows program you may install to experience a faster, and even more secure Windows and Internet. Unlike Windows itself, ActivatorDesk runs upon a powerful secure database server system. You may migrate your existing Windows desktop Start button menus and internet favorites or bookmarks into a fast, clean, memory-based programmable desktop.

To be included is the ability to extend user specific security with and beyond most standard Windows security, controlling both the programs allowed to be run, web sites allowed for use, and even custom graphical desktop skins and themes. Thus you may form your own unique desktop with a frontline security layer or shield against potential abuse, sabotage, tampering, and viewing of inappropriate internet content. This prevents abuse right where it occurs, at the desktop itself.

These unique features will be indispensable to administrators vying for increased business productivity, educators requiring safe internet environments, parents seeking control over their children's internet use, and manufacturers or resellers who wish to compete vigorously by selling safe-internet or secure PCs. All this is further complemented by the ability to customize the desktop with graphical skins matched to Windows themes and schemes.

The product will be delivered with more than 13,000 of the internet's most popular links which may be used as a safe-sites-only browsing list. Any one may add to this list by importing standard browser bookmark files. These may then be easily distributed and imported by employees or parents for convenient widespread integration anywhere the program is used.

Key to the value of the ActivatorDesk product is a dedication to personal privacy, a multitude of features, substantially reduced cost, and ease of use. Any one can set up this simple to use desktop without requiring expensive and hard to maintain filter systems. It may be used as a simple internet desktop browser system with or without its security features engaged. ActivatorDesk provides simple solutions to difficult Internet-related problems for consumers, educators and business owners/system administrators.

Here are just a few of the many valuable exclusive features planned:

Faster Speed - Transforms most Windows and Internet functions into a substantially faster database server and memory driven desktop environment.