Boyz II Men And Gizmoz Team Up To Promote The Hit Record "Nathan Michael Shawn Wanya" To Fans All Over The Web

Market Wire, 20050229

R&B superstars Boyz II Men announced today that they have teamed up with Gizmoz, Inc. a leading provider of rich media marketing technology, to promote the group's latest album, "Nathan Michael Shawn Wanya."

The Boyz II Men Gizmo features the ability to listen to all the tracks on the record, watch video messages from the band, get information on upcoming tour dates, and the opportunity to enter the "Pass You By" sweepstakes, inspired by the hit single of the same name. The Boyz II Men Gizmo can be obtained at the Boyz II Men site (www.boyziimen.net) or at the Gizmoz site (www.gizmoz.com).

As the group's current tour continues, the Boyz II Men Gizmo will be frequently updated with more information, including phoned-in messages from the Boyz, a tour diary filled in with notes by each member of the group and ongoing news. When the Gizmo gets updated with new content, it will flash on the user's screen, letting them know there's something new from the Boyz inside of it. The Gizmoz platform allows users to send the Gizmo to friends as well as copy it to their own websites.

Eyal Gever, co-founder and CEO of Gizmoz, Inc. said, "I believe that through GizmoCasting, Boyz II Men will reach more of their fans interactively than ever before. This Gizmo provides the opportunity for them to be right on the desktops and websites of their fans."

"The guys have been great about getting on their site (www.boyziimen.net) and communicating with fans. This is a terrific way for the fans to keep in touch with what the Boyz are up to," said Alan Miller, Senior VP Digital Management, Digital Brandcasting Corporation.

The Boyz II Men Gizmo represents the second venture that DBC, the Digital Brandcasting Corporation and Gizmoz, Inc. have worked on together. Their last effort was the successful Gizmotization of the latest Deftones album, "White Pony" which was copied to many fan sites and was an important part of the marketing campaign for that album.

What is a Gizmo?

AGizmo is a multi-layered rich-media container that delivers streaming audio and video, 2D & 3D animation, text and any other kind of media available on the Web. Each Gizmo is equipped with a "viral strip" that allows users to "Collect" the Gizmo to their desktop; "Send" the Gizmo to anyone with an e-mail address; and "Copy" the Gizmo to a Web site. Users distribute Gizmoz to other individuals based upon shared interest, thus generating private broadcast networks. Viewing and interacting with a Gizmo requires no downloads or plug-ins.

About Gizmoz, Inc.

The Gizmoz platform brings together the experience of broadcast with the power of viral marketing, enabling companies to grow their customer base, create relationships, drive traffic and generate revenues. Gizmoz track user activities and help to maximize Return on Investment of online marketing efforts.

Many leading entertainment, music, sports and consumer brand companies use Gizmoz as a crucial part of their online marketing campaigns. Current Gizmoz customers include Artemis Records, 1-800-FLOWERS.COM, TheThreshold.com, Digital Hollywood, Loud Records, CMJ's Music Marathon and many other companies across various verticals. Gizmoz is backed by investors including Chase Capital Partners and Polaris Venture Capital, AOL Investments, Giza GE Venture Fund, 1-800-FLOWERS.COM, Gilde IT Fund and Sculley Brothers LLC. Founded in 1996 by CEO Eyal Gever, Gizmoz Headquarters are in New York City, with R&D based in Israel. For more information, call 212-983-3200, visit www.gizmoz.com or e-mail: info@gizmoz.com.

About Digital Brandcasting Corporation

Los Angeles-based Digital Brandcasting Corporation ("DBC") is a digital brand management company that develops new business and branding opportunities for recording artists and other entertainment personalities.

Founded in 1999, DBC combines cutting-edge technology, entertainment industry expertise, and online community management experience, to provide a place where fans and artists can interact. DBC's current artists include Will Smith, Savage Garden, Deftones, Trisha Yearwood, Boyz II Men, Montell Jordan, and Live, among others.