An Internet Baby Is Born--Introducing Baby Fortunoff Online @ Fortunoff.com

Market Wire, October, 2000

Fortunoff, the legendary 78-year old retailer known for its selection, service, quality, and value, gives birth to Baby Fortunoff--its newest on-line baby gift department. Baby Fortunoff, the retail store located at The Mall at the Source in Long Island, New York, now offers more than 350 baby gifts and jewelry items at www.fortunoff.com.

From newborn gifts to something for the child who has everything, Baby Fortunoff is the perfect source for parents and grandparents-to-be. The site features traditional merchandise ranging from luxurious layettes, classic cribs, sweet baby jewelry, soft snuggly bedding, incredibly cute bath cover-ups, fabulous frames and furniture, huggable plush toys as well as an outrageous baby grand piano. There are incredible selections of exquisite designs from the world's top names including Lenox, Lladro, Kenneth Cole, Madame Alexander, Pali and Steiff.

"Baby Fortunoff is consistent with the Fortunoff tradition for high quality and great values. With prices for baby gifts ranging from $25 to $1,200, the customers will be able to find what they are looking for and still remain within their budget," says David Fortunoff, President of Fortunoff.com. According to Alecia Beldegreen Mayrock, Merchandise Coordinator for Baby Fortunoff, "Selecting the unique baby gifts for Fortunoff.com was like taking a page from history and recreating a magical time for modern parents. Turn-of-the-century British houses had entire children's wings, complete with night and day nurseries. These rooms were filled with elegant furniture, including the most luxurious cradles and elaborate bassinets. Baby Fortunoff reflects that era with an assortment of home furnishings and jewelry that is nothing less than fantastic."

As people's daily lives become busier and busier, shopping on-line is growing in popularity. Rated as the best website for Luxury and Finery by the Wall Street Journal, the introduction of Baby Fortunoff offers the consumer the same pleasant shopping experience and selection as the retail store, all from the convenience of your home or office. You can access Baby Fortunoff at each of the three featured stores - Jewelry, Home and Tabletop & Gifts - at Fortunoff.com.