Gizmoz, Inc And I-Traffic Align To Deliver "Smart Envelope" Technology To Desktops, Email Boxes And Web Sites

Market Wire, 20050229

Gizmoz, Inc., developer of the leading rich media messaging platform, and i-traffic, a premier interactive marketing and advertising firm, have announced a relationship whereby they will provide Gizmoz's "Smart Envelope" technology to select i-traffic clients. i-traffic is a wholly-owned subsidiary of AGENCY.COM, Ltd. (Nasdaq: ACOM).

Their first joint effort launched today with the "Great Book Deals" Gizmo. Developed for one of i-traffic's clients, Bookspan (a joint venture of Bertelsmann AG and AOL Time Warner), a direct marketer of book clubs, the "Great Book Deals" Gizmo contains special membership offers from 17 of Bookspan's 48 book clubs. These include Book-of-the-Month Club(R), Quality Paperback Book Club(R), Literary Guild(R) and special interest clubs Mystery Guild(R), The Good Cook(R), Science Fiction Book Club(R) and Children's Book-of-the-Month Club(R), among others. Gizmoz's technology will help achieve the client's goal of cost-effectively acquiring new book club members by presenting multiple club offers in a single creative message, thereby increasing conversion and overall responsiveness. The Gizmo can be sent to friends and colleagues, collected to users' desktops so that it can receive updates, and copied to personally maintained Web sites and chat rooms. Those interested in viewing the "Great Book Deals" Gizmo can do so at www.gizmoz.com.

"i-traffic has proven that they're a bold interactive marketer, willing to embrace revolutionary technologies like Gizmoz," said Eyal Gever, CEO and co-founder of Gizmoz, Inc. "Bookspan is a particularly exciting project for us, because they have long been an industry leader within the traditional direct mail marketplace. The fact that they are testing Gizmoz as part of their online strategy is thrilling to everyone here, and we believe that they will be very happy with the results of the "Great Book Deals" Gizmo campaign."

Ron Kovas, President of i-traffic, said, "Interactive marketing and its role in a client's overall marketing and media mix is still in the process of being 'invented.' As a pioneer in the interactive marketing space, i-traffic has always tried to push the envelope in strategic planning and execution of media and creative tactics in order to help clients achieve their business goals with an optimal ROI. We believe that Gizmoz is a technology provider that has enormous potential to help make a measurable difference to our clients' campaigns, and we look forward to cultivating this new relationship and exploiting the full potential of their capabilities."

What is a Gizmo?

AGizmo is a "smart envelope" that delivers streaming audio and video, 2D & 3D animation, text and any other kind of media available on the Web. Each Gizmo allows users to "Collect" the Gizmo to their desktop; "Send" the Gizmo to anyone with an e-mail address; and "Copy" the Gizmo to a personally maintained Web site. Users distribute Gizmoz to other individuals based upon shared interest, thus generating networks of users who are interested in receiving new content within their Gizmoz. A fully updateable platform, Gizmoz allows virtual instant messaging to occur between businesses and their consumers.

About Bookspan

BOOKSPAN is the premier direct marketer of general interest and specialty book clubs. With more than 8.5 million members, its book clubs include Book-of-the-Month Club, The Literary Guild(R), Quality Paperback Book Club(R), Doubleday Book Club(R), and more than 40 others. Created in March 2000, BOOKSPAN is a partnership between Doubleday Direct, Inc. (owned by Bertelsmann Inc.) and Book-of-the-Month Club Holdings LLC (owned by Time Inc., a unit of AOL Time Warner Inc.). For more information, please visit www.booksonline.com.

About i-traffic, Inc. (an AGENCY.COM company)

i-traffic is a premier interactive marketing and advertising firm dedicated to making a measurable difference to every client's business. i-traffic specializes in helping clients enhance brands, generate revenue and acquire, retain and manage customer relationships through customized digital marketing solutions. We work with clients such as Bookspan (A Bertelsmann AG/Time Warner Partnership), British Airways, Discovery Networks, Heineken UK, Sprint, Staples, and Wells Fargo. Founded in 1995 and acquired by AGENCY.COM in 1999, i-traffic is headquartered in New York City with additional full-service offices in San Francisco, Chicago and London. For more information, please visit www.i-traffic.com.

AGENCY.COM, Ltd., (Nasdaq: ACOM), is a leading e-business builder in global markets. The company provides strategy, branding and technology services that help its clients build and grow their interactive business across multiple digital channels -- the Web, wireless and interactive television. Founded in January 1995, AGENCY.COM is headquartered in New York and has offices in Amsterdam, Atlanta, Boston, Chicago, Copenhagen, Dallas, London, Paris, Portland (OR), San Francisco, Vail (CO), Woodbridge (NJ) and affiliate offices in Australia, Seoul, Korea and Singapore. AGENCY.COM serves a broad and diversified global client base in a variety of industries. For more information, please visit www.agency.com.