Fry Multimedia Selected To Re-Design And Streamline Web Site For University Of Michigan Business School

Market Wire, 20050229

Fry Multimedia will re-design and re-engineer the University of Michigan Business School's Web site so its extensive content is better organized and easier to navigate.

The site will include customized, compelling sections for the Business School's various audiences, including current students, prospective students, alumni, faculty and staff, recruiters and corporate supporters.

The Fry-Business School Web team will create intuitive navigation, flexible information architecture for managing the site's expansive content, and administrative tools that allow the site to be updated easily. They also will integrate the Business School's public site with its Intranet while protecting private information.

Fry Multimedia previously created the Web site serving the U-M Business School's Executive Education Program. The company's other higher education clients include the U-M College of Engineering and the Johnson Graduate School of Management at Cornell University.

"The team at Fry Multimedia uses state-of-the-art Web design practices to address the diverse needs and goals of a complex organization, which include addressing multiple audiences, managing content, improving workflow, and effectively communicating the brand," said Gautam Kaul, associate dean of the U-M Business School. "They have demonstrated this via a very successful design and creation of our Executive Education site. I cannot wait to see their final work, which is currently underway, on our much larger Business School site."

For more information, contact Dave Wilkins at (734) 741-0640, ext. 7493 or dwilkins@frymulti.com.

About Fry Multimedia

Fry Multimedia, Inc. (www.frymulti.com) designs, develops, manages and hosts some of the world's most-recognized Web sites. Fry has delivered powerful e-business solutions to world-class brands including Crate & Barrel, Eddie Bauer, Brookstone, Godiva, Coach, the New York Mercantile Exchange, Cornell University, Volkswagen of America, Ragu, and Nestle USA. Ranked one of the "Top 20 eCommerce Integrators" by Forrester Research, Fry employs 200 specialists in Ann Arbor, New York, Chicago and Seattle. Established in 1994, Fry Multimedia is privately held and maintains an equity relationship with Summit Partners, a leading venture capital firm.