Yesmail Expands B2B Acquisition Network With Forbes.com Email List

Yesmail, a leading online relationship marketing company, today announced the addition of the Forbes.com opt-in email list to the Yesmail B2B Network for customer acquisition. Forbes.com is a trusted information resource for business leaders worldwide. With this partnership, Yesmail continues to help marketers increase their reach and quality of targeting for B2B email acquisition campaigns.

The addition of the Forbes.com list to the Yesmail Network increases Yesmail's depth in several highly sought after targets including C-level executives, high net worth individuals and business decision makers. Overall, the Forbes.com audience has a high propensity to use the Web for their personal and professional activities and to shop online and offline making it a great target audience for high-end retailers, manufacturers, travel and automotive marketers. Forbes.com also brings marketers a wealth of targeting options as each member profile includes both personal and business demographic information, such as job title, industry, income, and geographic codes.

"Forbes.com is an ideal strategic partner for Yesmail because they provide an exclusive audience of C-level executives and decision markers," said Dave Menzel, Chief Executive Officer for Yesmail. "Coming from a trusted brand such as Forbes makes this email list one of the best in the marketplace."

New research from Research.net shows that C-level executives spend more time on the Web than they do with any other medium - an astonishing 16 hours per week. That's more than five times the average time spent online by the general population.

Marketers who use Yesmail to develop acquisition campaigns can select to develop a campaign targeted entirely on the Forbes.com list or they can include it as part of a larger campaign targeting additional contacts within the Yesmail B2B Network of 8 million contacts from various business lists.

"We are excited to work exclusively with Yesmail to sell this list," said Jim Spanfeller, President and CEO for Forbes.com. "Yesmail offers a high quality solution for email marketing and they have helped us to quickly get our list out in the market."

About Yesmail

Yesmail, Inc., a leading online relationship marketing company, specializes in the email channel to provide leading-edge customer acquisition and retention solutions to Fortune 2000 corporations. Yesmail helps companies increase performance of the email channel through a combination of self-serve or full-serve email technology, data solutions and strategic services. Companies can build their customer base, gain valuable customer insight and increase loyalty to ultimately drive more revenue. Founded in 1995, Chicago-based Yesmail is a majority-owned operating company of CMGI, Inc, with offices in New York and San Francisco. For more information about Yesmail, visit www.yesmail.com or call 1-877-YESMAIL.

This release contains forward-looking statements which address a variety of subjects. The following important factors and uncertainties, among others, could cause actual results to differ materially from those described in these forward-looking statements: Yesmail's products and technologies may not successfully interoperate with those of third parties; adoption of new laws and regulations affecting the provision of Internet and email-based advertising services, including laws and regulations covering privacy, pricing and content; Yesmail's customers may not realize the benefits associated with the use of Yesmail's products and services; Yesmail's customer base will fluctuate; Yesmail's success depends on the marketing and advertising needs of its customers and the continued demand for Internet and email-based advertising in general; Yesmail's success depends on the continued and increased acceptance of its products and services, and the Internet as a medium for advertising; and increased competition and technological changes in the markets in which Yesmail competes. For a detailed discussion of these and other cautionary statements, please refer to CMGI's filings with the Securities and Exchange Commission, including CMGI's Quarterly Report on Form 10-Q for the most recently ended fiscal quarter.

Yesmail and the Yesmail B2B Network are trademarks of Yesmail, Inc. All other products, services and entities mentioned may be trademarks or service marks of their respective owners.