"LA411AUCTION.COM" Launched: New, Industry-Wide, Business-To-Business Auction Site Offers Equipment, Supplies, Expendables, Props, Set Pieces & Ward-Robe From Major Hollywood Studios Including Sony Pictures Studios, Dreamworks, & Other Industry Suppliers

Market Wire, January, 2000

LA411AUCTION.COM, a new, industry-wide, business-to-business auction website debuts today, offering extensive motion picture, broadcast video, and audio equipment of all kinds, as well as related production supplies, expendables, props, set and wardrobe pieces. The auction site has been launched by LA 411, for 20 years publishers of the annual LA 411 reference directory, Hollywood's resource guide to production services. Mr. Giles Goodhead, Publisher of LA 411 and CEO of LA411AUCTION.COM announced the launch of the new website.

At its launch, the new site offers buyers over 1,000 items, valued at more than $2-million, from a broad range of sellers, including SONY Pictures Studios and Dreamworks, as well as leading suppliers including Wexler and VER Sales, Inc. Auctions include motion picture cameras, microphones, grip and lighting equipment, sound equipment, post production equipment, and set pieces.

Likely buyers are expected to include large and small production companies, schools and religious institutions, independent filmmakers, small theater groups, and contractors and architects, as well as individuals.

Among the more unusual auctions being offered concurrent with the launch of LA411AUCTION.COM are: * A 20' Remote Control Camera Boom * An Otari Film Console (two-man audio mixing console) * Art Deco Movie Theater Seats (over 60) * Distribution Rights to the independent feature film "And Other* Urban Myths," by director Chris Ferrence. The 80-minute drama * depicts the story of a young couple uncertain about their upcoming marriage.

LA411AUCTION.COM will be associated with several entertainment-industry related charities. While sellers can designate proceeds from any item they have listed as a donation to the charity of their choice, the initial charity featured on the site will be the Motion Picture & Television Fund, a health care and social service organization serving the entertainment community.

LA411AUCTION.COM will ALSO offer Hollywood memorabilia and collectibles. This aspect of the new service will allow entertainment companies to promote licensed products, merchandise and event tickets, while auctioning notable props, scenery, and wardrobe pieces from well-known motion pictures and television programs. Also included will be vintage pieces such as classic animation art/cells, and glass film "title" cards.

Among the initial memorabilia offerings are:

*SET PIECES FROM "GONE WITH THE WIND," INCLUDING THOSE FROM SCARLETT O'HARA'S BEDROOM AND THE "NEW TARA" MANSION

*AN ORIGINAL CONCEPTUAL SKETCH OF "THE MUNCHKINS" USED IN THE PLANNING OF "THE WIZARD OF OZ"

*A STATUE OF CHRISTOPHER COLUMBUS SEEN IN THE MANSION FROM ORSON WELLES' "CITIZEN KANE"

*THE ORGAN FROM "THE ADDAMS FAMILY" TV SERIES

*A 10-FOOT LONG, MODEL SHIP PROP FROM THE 1947 RKO MOTION PICTURE "SINBAD THE SAILOR," STARRING DOUGLAS FAIRBANKS, JR., AND MAUREEN O'HARA

*PIRATE CANNONS FROM THE MOTION PICTURE "HOOK"

*COMBAT UNIFORM/COSTUMES FROM THE HIT SCI-FI THRILLER "STARSHIP TROOPERS"

*BRIDESMAID DRESSES FROM THE HIT FEATURE FILM "MY BEST FRIEND'S WEDDING"

*AN ORIGINAL "ENERGIZER(TM) BUNNY"

Regarding this new Internet service, Mr. Giles Goodhead said, "LA411AUCTION.COM will help the entertainment industry to better liquidate items which normally get lost in the shuffle at the end of a production or which simply go into permanent storage or waste. Producers and studio executives will now be able to recoup expenses after production, simply by selling off items and gear which normally would disappear or depreciate on backlots. Smaller companies, theaters, schools, and others in the industry can take advantage of these lower-priced goods, bargains and surplus items.Our new website is like putting a giant 'Hollywood treasure chest' on the Web."

Founded in l979 and based in Hollywood, LA 411 publishes a number of the entertainment industry's leading resource books for production services, including the annual LA 411 and NY 411 directories. Based on their verified professional references, LA 411's and NY 411's 20,000 listees will automatically be qualified as sellers on the new LA411AUCTION.COM website.