FreeRide.com Ranks Among "Most Addictive" And "Most Engaging" Sites

Market Wire, 20050229

FreeRide.com (www.freeride.com), a website which offers rewards to consumers and loyalty marketing programs for sponsors, has been ranked by The Industry Standard and Media Metrix, as the number two most engaging site on the Web. FreeRide.com was also named the third most addictive e-commerce site.

The Industry Standard worked with Media Metrix to establish new Web site categories including "Most Engaging," determined by the amount of time spent on a site by visitors per visit; and "Most Addictive," categorized by the average number of days a Web site is visited per month. Second only to eBay.com, FreeRide.com members spent an average of 85.8 minutes on the site in the month of October.

"FreeRide.com has consistently been rated as one of the stickiest properties on the Net," said Jordan Stanley, president and CEO of FreeRide.com. "These new metrics again prove that FreeRide.com is an engaging destination on the Web, helping to drive repeat customers to our sponsors' sites, creating site stickiness and loyal consumers for them as well."

In November of 1999, Media Metrix ranked FreeRide.com one of the "stickiest" sites on the Web, averaging more than 100 minutes per visitor, per month.

About FreeRide.com

Based in New York City, FreeRide.com, (www.freeride.com), is a website which offers rewards to consumers and loyalty marketing programs for sponsors. Members can rapidly earn FreeRide points by shopping, searching, surfing the Web, or interacting with sponsors, and redeem them for more than 1600 free products and services. FreeRide points can be used for online and offline offers, such as free CD's, gasoline, groceries, monthly Internet service, movie tickets, books, gift certificates and flowers from sponsors such as Beyond.com, Borders.com, Marriott Hotels, AT&T WorldNet Services, Eddie Bauer, Toys-R-Us, Disney Store Online, Saks Fifth Avenue, Tower Records, Olive Garden Restaurants, and Sports Authority.

About Media Metrix, Inc.

Media Metrix, Inc. provides leading advertising agencies, new and traditional media companies, e-commerce marketers, financial services companies and technology companies with comprehensive coverage of all Digital Media (including more than 21,000 Web sites and online properties). Media Metrix utilizes its patented metering methodology to measure actual Internet and Digital Media audience usage behavior in real-time - click by click, page by page, minute by minute. Media Metrix offers monthly, weekly, and daily data collection and reporting, and a sample of more than 50,000 people under measurement in the United States. Media Metrix has worldwide operations in the U.K, France, Germany and Australia. For more information about Media Metrix, please visit: www.mediametrix.com.

NOTE: FreeRide is a trademark of FreeRide.com L.L.C. All other product and company names herein are trademarks of their respective owners.