Press Attendees Invited To Futurize West, Groundbreaking Business-Change Conference Happening This Week In California's Napa Valley

A limited number of places are being reserved for members of the press to attend FUTURIZE WEST, the groundbreaking business conference and seminar hosted by Futurize Now, the new company cofounded by Internet guru David Siegel. FUTURIZE WEST happens this week at the Silverado Resort in California's beautiful Napa Valley, Wednesday- Friday, APRIL 19-21.

The website for FUTURIZE WEST is www.futurizenow.com/futurizewest.>FUTURIZE WEST draws on Siegel's business bestseller, FUTURIZE YOUR ENTERPRISE (Wiley 1999). It features world-class speakers including corporate change agents and others dedicated to transforming conventional businesses into customer-led companies. There will be opportunities for "futurizing" an actual business as well as personal stories told by change agents working with important, progressive companies including Boeing, Eastman-Kodak, eBay, and Cracker Barrel.

Attending will be executives and senior managers from professional services companies and corporations contemplating futurizing or already involved with it. Dana Atchley will provide an evening of digital storytelling in an atmospheric wine-cellar on Thursday evening. Cluetrain's Doc Searls closes the exciting half-week of activities.

Press organizations should immediately contact Bob Jacobson (address and phone numbers below) to arrange registration for writers and reporters. An immediate response will be forthcoming.