Crosslinks And iWon.com Team Up To Build New iWon Money Section

Market Wire, 20050229

Crosslinks Systems, the leading provider of Internet-enabling software and consulting services to the financial services industry, and iWon.com, one of the fastest growing Web sites in Internet history, today announced the launch of iWon Money, a comprehensive market news and information feature for iWon.com.

Crosslinks has deep expertise in developing financial decision-support tools and transaction-driven systems. In 1999, a Crosslinks-powered Web site for Aubrey G. Lanston & Company, a division of the Industrial Bank of Japan (www.lanston.com), was named a finalist in Microsoft's Industry Solution Award Program. Microsoft holds this prestigious contest annually to honor the year's most innovative technology solutions for the financial services industry. The Lanston site was also recognized as a top source for interest rate trading information in an October 25, 1999 Barron's article.

For iWon, Crosslinks designed and built a robust financial feature. Employing TIBCO data-delivery software, Crosslinks integrated numerous data feeds, including S&P Comstock, Zacks, CSI, Comtex and Reuters, to produce a seamless presentation of quotes, news, and research. Crosslinks also built an innovative market-data charting engine and a powerful user portfolio tool that provides unsurpassed personalization features for iWon users.

"The Crosslinks team has built comprehensive financial portals many times over the past few years, making them a natural choice for us," said Jonas Steinman, iWon Founder and co-CEO. "Their experience-based expertise allowed Crosslinks to meet our timeframe requirements and bring our users an intuitive, flexible, and customizable source of financial information."

Dirk Manelski, President and CEO of Crosslinks Systems stated, "iWon Money is a great example of Crosslinks' capabilities in feed integration and analytics implementation. We were able to combine proven core software, world-class developers, and unique financial markets savvy to produce a market-differentiating product for iWon." Furthermore, noted Manelski, "Crosslinks blends cutting edge technology with domain expertise in our other practices as well, which include online trading platforms, online lending platforms, and online money transfer applications."

About Crosslinks

Crosslinks Systems is a next-generation technology consultant and software provider for the financial services industry. The Crosslinks team seamlessly combines a unique understanding of the business of finance with state-of-the-art technology expertise to build mission-critical Internet solutions for financial services firms. As a result, Crosslinks' clients gain a measurable competitive advantage in the rapidly changing marketplace. Many members of the Crosslinks management and technology team created the content and technology platform that was instrumental in making Bloomberg Financial Services the leading financial data and analysis provider of the 1990's.

For more information on Crosslinks, visit www.crosslinks.com.

About iWon.com

Launched only ten months ago, iWon currently attracts one out of every nine people who visit the Web from work, and one out of every ten people who visit the web from home (Media Metrix, July). iWon has also been ranked #1 in User Satisfaction among the leading search engines and portal sites (NPD Search and Portal Tracking Study). iWon.com provides users with world-class content and functionality with leading partners such as Associated Press, CBS, Inktomi, CBS MarketWatch, RealNames, Reuters, TheStreet.com, Travelocity, and WeatherNews Inc.

As an added incentive, iWon gives away to users $10,000 every day, 30 prizes of $1,000 every week, $1 million every month and $10 million on Tax Day. By simply using the site to search the Web, check email, go shopping, read the news, or perform other regular Internet activities, iWon users earn entries with practically every click. Through the 3-tiered "Refer-A-Friend" program, iWon users will also earn cash prizes, up to $1 million, if someone in their referral network wins a Daily, Weekly, Monthly or Annual prize. To date iWon has given away more than $24 million in cash prizes. For details and official rules, visit www.iwon.com.

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