FreeShop.com Partners With Be Free To Expand Affiliate Program

Market Wire, 20050229

FreeShop.com, Inc. (NASDAQ: FSHP), a leading online direct marketing network, and Be Free, Inc. (NASDAQ: BFRE), the leader in performance marketing, today announced a strategic alliance to launch an expanded version of FreeShop's affiliate marketing program, offering members increased marketing capabilities.

"Since its inception, FreeShop's affiliate program has continued to grow in exciting new directions," said Tim Choate, Chairman and CEO of FreeShop.com, Inc. "We are confident that our relationship with Be Free will further expand and improve our already very successful program, making it even easier for FreeShop to get the right offers to the right audiences."

The FreeShop Alliance Program, successor to the company's former Associate Program, now has more than 75,000 members and is soaring to new heights with the help of Be Free's full service performance marketing infrastructure and services. Through the FreeShop Alliance Program, affiliates earn commissions by placing promotions and generating FreeShop customer referrals directly on their web sites and through e-mails.

"FreeShop is a pioneer and leader in online direct marketing services," said Gordon Hoffstein, Chairman and CEO of Be Free, Inc. "This relationship further illustrates Be Free's ongoing strategy of partnering with the biggest and most successful companies online. Affiliate marketing is the most cost-effective means for driving customer acquisition and generating sales, and FreeShop's Alliance Program is bound to flourish with the power of Be Free's proven performance marketing solution behind it."

Affiliates looking for additional information about FreeShop's Alliance Program can visit www.freeshop.com/pg005852.htm.

About FreeShop.com, Inc.

FreeShop.com is a leading online direct marketing network, specializing in customer acquisition for marketers. Consumers seeking to explore, learn about or try new products can choose from a variety of free, trial and promotional offers from hundreds of well-known companies. The FreeShop Network includes FreeShop.com (www.freeshop.com), featuring over 1,500 free and trial offers; Desteo (www.desteo.com), offering thousands of free travel brochures and other travel planning resources; CatalogSite (www.catalogsite.com), offering hundreds of free catalogs; Free Magazine Shop (www.freeshopmagazines.com), offering 90-day trial incentives for nearly 1,000 magazine subscription titles; and FreeShop Coupons and Deals (www.freeshopcoupons.com), featuring over 35,000 national and local coupons. FreeShop.com is headquartered in Seattle, Washington, and publicly traded on NASDAQ: FSHP. For more information, please visit corporate.freeshop.com.

About Be Free, Inc.

Be Free, Inc. (NASDAQ: BFRE) is the leader in performance marketing - the next generation of online marketing. Be Free helps its customers build and manage uniquely branded online sales channels, enabling these sites to capture revenue by driving site traffic, generating qualified leads and selling products in context on locations throughout the Web. Be Free's customers include some of the Internet's leading merchants, online services and portals such as IBM (NYSE: IBM), America Online, Inc. (NYSE: AOL), barnesandnoble.com (Nasdaq: BNBN), GoTo.com (Nasdaq: GOTO), Mercata, C|Net (Nasdaq: CNET), Garden.com (Nasdaq: GDEN), PC Connection (Nasdaq: PCCC), Lycos (Nasdaq: LCOS), About.com (Nasdaq: BOUT) and Yahoo!(R) GeoCities (Nasdaq: YHOO). Affiliates can enroll in performance marketing programs using Be Free's technology with a streamlined application form called FastApp, located at fastapp.befree.com.

Founded in 1996, Be Free has offices in Marlborough, MA, Pittsburgh, PA, Atlanta, GA, Chicago, IL, Los Angeles, CA, Culver City, CA, Campbell, CA, Austin, TX, Silver Spring, MD, Seattle, WA, New York, NY and Windsor, UK. For more information, visit www.befree.com.

This press release contains statements which may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Such statements include comments regarding the ability and anticipated timing for the company to achieve profitability, the expected results or success of particular programs or undertakings and the future rate of growth of FreeShop.com. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and actual results may differ materially from those contemplated by such forward-looking statements. Important factors currently known to management that could cause actual results to differ materially from those in forward-looking statements include, without limitation, fluctuation of the company's operating results, the ability to compete successfully and the ability to integrate acquired companies. For additional factors that may cause actual results to differ materially from those contemplated by such forward-looking statements, please see the "Risk Factors" described in the company's Annual Report on Form 10-K, dated March 31, 2000, and other quarterly reports and filings on file with the SEC, which Risk Factors are incorporated herein as though fully set forth. The company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.