Foodland Super Market, Ltd. And ShopEaze.com Partner To Deliver Extensive Web-Based Shopping Services To Hawaii

Market Wire, 20050229

ShopEaze.com, Inc., a leading e-commerce service provider for traditional retailers, has partnered with Foodland Super Market, Ltd., Hawaii's largest supermarket chain to create a complete online shopping solution. "Foodland to Go", Hawaii's first online shopping service by a grocery retailer, will be launched in December to Oahu residents.

Foodland has chosen the ShopEaze.com comprehensive solution to enable customers to buy online and pick up pre-bagged orders at their convenience. An express "Foodland to Go" parking area will be designated at each store, and groceries will be delivered to the customers' vehicles. In order to assure quality and superior service, Foodland's specially trained personal shoppers will hand select the customer's order.

"We chose ShopEaze.com because of its winning combination of retail experience, strong relationships with packaged goods manufacturers and excellent technology," said Jenai Sullivan Wall, President and CEO, at Foodland. "Our utmost goal is to better serve our loyal customers and we feel confident that ShopEaze.com will help us reach that objective."

ShopEaze.com is developing a proprietary Foodland-branded e-commerce site that mirrors the in-store shopping experience. The customer is offered more than 7,000 items to choose from online, along with new and useful features such as: weekly advertised savings, new item showcasing, local specialty recipes, and an ability to save current shopping lists for future use.

"Foodland is demonstrating leadership in the grocery retail industry by leveraging the Internet to meet the demands of its customers," said Preston Heffernan, President and Founder of ShopEaze.com. "We are truly excited about this partnership. 'Foodland to Go' solidifies their position as the premier grocery chain in Hawaii," he adds.

Foodland plans to deploy the online shopping service late this year at the Beretania store in Honolulu and roll out the rest of the stores by year end 2001.

About Foodland Super Market, LTD.

Foodland Super Market, Ltd. (www.foodlandhawaii.com), Hawaii's largest grocery retailer, was founded in 1948 by the late Maurice J. "Sully" Sullivan. The locally owned and operated company has 27 Foodland and Sack N Save stores on Oahu, Maui, the Big Island, and Kauai, and approximately 2,000 employees.

About ShopEaze.com, Inc.

Headquartered in Santa Clara, CA., ShopEaze.com, Inc. (www.shopeaze.com) provides a complete turnkey approach to online shopping for traditional retailers. With extensive management expertise in retail and technology, ShopEaze.com enables retailers and manufacturers to extend their brands and customer loyalty via the Internet, while maintaining the integrity of these bricks-and-mortar businesses.

ShopEaze.com forms strategic partnerships with both retailers and manufacturers to meet customers' needs by offering a suite of comprehensive online services: electronic coupons, customized shopping lists, sample offers and diet and nutrition updates. ShopEaze.com also provides consultation in management, marketing, technology and in-store training. The company plans to branch into multiple retail segments from home improvement to sporting goods and after market automobile parts.