iWon Teams With Be Free, Inc. To Launch Performance-Based Affiliate Marketing Program

Be Free, Inc. (Nasdaq: BFRE), the leading provider of hosted online marketing services, including affiliate marketing and personalization, today announced that it has partnered with leading destination portal iWon. Utilizing Be Free's full-service affiliate marketing solution, iWon has developed and launched The iWon Affiliate Network, a performance-based affiliate marketing program.

Through the program, iWon provides approved affiliate partners with easy-to-generate and compelling promotional links to place on their own web sites. These link visitors from affiliate sites to iWon.com, where users can search the Web, check email, go shopping, read the news, or perform other regular Internet activities, all while earning entries toward iWon's daily, weekly, monthly and annual prizes. For each click generated through a link on an affiliate partner's site, iWon will provide that affiliate partner with a commission. Companies interested in becoming an iWon affiliate partner can find more information at www.iwon.com/home/affiliates/affiliates_overview/0,16013,,00.html.>"iWon is the fifth most highly-trafficked site on the Internet and attracts one out of every eight people visiting the Web," said Bill Daugherty, founder and co-CEO at iWon. "By linking to iWon, affiliate partners will be offering their users access to the best search on the web, robust content and the chance to win $10 million - hence our tag line 'why wouldn't you?'."

"Affiliate sites look to partner with the most reputable and compelling partners available," said Gordon Hoffstein, chairman and CEO of Be Free, Inc. "iWon has won the loyalty of consumers across the Web by providing a one-stop-shop of useful Internet tools and quality information coupled with entertaining contests and prizes. Affiliates who choose to partner with iWon will have confidence that they are referring their visitors to a quality site."

About Performance-based Affiliate Marketing

Performance marketing allows online marketers, like iWon, to increase sales, drive traffic, generate qualified leads and extend brand reach through relationships with online selling partners--or affiliates. These performance partners provide meaningful context for a marketer's link and allow the marketer to target consumers with particular interests, knowledge and spending habits, while paying only for the performance of their promotions. By paying only for results, marketers lower their customer acquisition costs and increase the power of their marketing budgets. Be Free offers a truly customer-focused approach to performance-based affiliate marketing, offering an entire suite of affiliate marketing services, from scaleable infrastructure and tracking technology, to industry knowledge and value-added services.

About iWon

Launched in October 1999, iWon is the 5th most trafficked site on the Internet (Nielsen//NetRatings, September 2000). Additionally, iWon ranks as the most loyal site on the Web, placing number one in repeat visitation (Media Metrix, September 2000). iWon has also been voted #1 in user site and feature satisfaction among the leading search engines and portal sites (NPD Search and Portal Tracking Study) and #1 in Advanced Search on the Internet (Search Engine Showdown, July 2000). iWon provides users with world-class content and functionality from leading partners such as Associated Press, CBS, Inktomi, Standard & Poor's Comstock, Reuters, TheStreet.com, Travelocity, and WeatherNews Inc.

As an added incentive, iWon gives away to users $10,000 every day, 30 prizes of $1,000 every week, $1 million every month and $10 million on Tax Day. By simply using the site to search the Web, check email, go shopping, read the news, or perform other regular Internet activities, iWon users earn entries with practically every click. Through the 3-tiered "Refer-A-Friend" program, iWon users will also earn cash prizes, up to $1 million, if someone in their referral network wins a Daily, Weekly, Monthly or Annual prize. BigBallot.com administers the iWon sweepstakes. To date iWon has selected over 40,000 winners and has given away more than $29 million in cash prizes.

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Statements in this news release about Be Free, Inc. may be considered forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. These statements are based on the Company's current expectations, hopes, beliefs and estimates. These statements involve risks and uncertainties that could cause actual results to differ materially from those anticipated or projected. Further information about the risk factors that could affect the Company's performance are contained in the company's filings with the Securities Exchange Commission, including but not limited to its S-1 dated November 3, 1999 and its S-1 dated March 29, 2000.