Learn The Tools To Advance Your Company's Effectiveness At Frost & Sullivan's Competitive Intelligence Seminar

Frost & Sullivan will host two concurrent Competitive Intelligence Seminars on Thursday, August 23, 2001 at the Westin South Coast Plaza in Costa Mesa, California. Discover how you can get the most out of your Business Intelligence (BI) function by learning proven, advanced techniques throughout your intelligence cycle.

Alan Breakspear, President and Chief Executive Officer for Ibis Research Inc. will present, Scenario Development, War Gaming and the Intelligence Mindset: Advanced Techniques for Adding Value to Competitive Business Intelligence Collection, Analysis and Communication.

This workshop is designed to heighten attendee interaction through extensive use of interactive presentations and discussions, handouts, case examples, role-play exercises and a formal case study. Attendee take-aways:

*A heightened sense of the value of intelligence

*Knowledge of proven effective techniques for intelligence collection, analysis and communication

*Understanding of how CI can strengthen corporate culture, workforce participation and organizational effectiveness

Amelia Kassel, President of MarketingBase will present, Using the Internet for Competitive Intelligence.

Major topics that will be discussed:

*Effect of the Internet on CI

*Utilizing meta search engines, metasites, and intelligent agents effectively

*Advanced search strategies for best results

*Combining Internet research with other forms of business intelligence

*Commercial databases for Productivity and information overload control

*Conducting industry research using pre-qualified vertical portals

*Tips and revealing sources for public and private company research

*Effectively using a new breed of Web intelligence databases

*Implementing Web monitoring

Discover the keys to establishing and advancing a BI process in your organization that contributes value to your bottom line.

Who Should Attend:

CEOs, presidents, and directors Business development professionals Strategic planning professionals International sales management Marketing management Product management Competitive intelligence professionals Information management professionals Market research management Industry consultants Investment bankers Public relations and advertising executives

For more information visit, conferences.frost.com/CIT or email cfsales@frost.com

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