Aptimus Partners With DoubleClick For Email Delivery

Market Wire, 20050229

Aptimus Inc. (NASDAQ: APTM), the leading online direct response network, today announced a new agreement with DoubleClick for email delivery services. Under the terms of the agreement, Aptimus will begin leveraging DoubleClick's DARTmail service to send direct response email advertisements to its growing database of over 50MM addresses included in the Aptimus TransAction Masterfile.

"DoubleClick's industry-leading email delivery platform is an ideal complement for our rapidly growing email channel," said Tim Choate, CEO of Aptimus. "The targeting capabilities and delivery power of DARTmail will help us to grow revenues from our email business even further. This new agreement also assures Aptimus early access to the latest developments in email delivery technologies, and we believe provides a clear competitive advantage that enables us to provide better service and results to our customers."

"Our email marketing solution will help Aptimus provide direct response email advertisements to its growing database of consumer marketers," said David Rosenblatt, President of DoubleClick Inc. "We're pleased they've chosen DARTmail as their email solution of choice."

About Aptimus, Inc.

Aptimus is the leading online direct response network. Aptimus provides high volume performance-based customer acquisition solutions for major consumer marketers. The Company presents direct response offers from its advertisers across an ever-expanding network of distribution partner web sites and email channels. Aptimus' primary offer presentation formats include cross-marketing promotions at the points of registration, purchase, login, or other transactional activities on web sites, as well as email campaigns leveraging the Aptimus TransAction Masterfile(TM) of over 50 million opt-in email addresses. At its core, the process is facilitated by the Aptimus Direct Response System(TM), which is a proprietary and highly scalable offer-serving platform, and includes patent-pending Dynamic Revenue Optimization(TM) technology that automatically determines the best marketer offers for placement on each distribution partner's Web site. This approach strikes a unique balance between the client marketer and web-site publisher to assure the highest response rate for our clients and the highest financial return to our distribution partners, while placing the right offers in front of the right customers. Aptimus has offices in Seattle and San Francisco, and is publicly traded on Nasdaq under the symbol APTM. The Company's corporate website has additional information at www.aptimus.com.

This press release contains statements that may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Such statements include, without limitation, comments regarding the growth of the Company's email-based business and associated revenues, the Company's competitive advantages, and enhanced services the Company may provide to its customers. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and actual results may differ materially from those contemplated by such forward-looking statements. Important factors currently known to management that could cause actual results to differ materially from those in forward-looking statements include, without limitation, fluctuation of the company's operating results, the ability to compete successfully, the ability of the company to maintain current client and distribution partner relationships and attract new ones, and the sufficiency of remaining capital to continue in operation. For additional factors that may cause actual results to differ materially from those contemplated by such forward-looking statements, please see the "Risk Factors" described in the company's Annual Report on Form 10-K, dated March 29, 2002, and in other quarterly reports and filings on file with the SEC, which Risk Factors are incorporated herein as though fully set forth. The company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.