StayinFront to Provide Enterprise-Wide CRM Solution for Ferndale Laboratories, Inc.

Market Wire, 20050229

StayinFront, a leading global provider of enterprise-wide customer relationship management (CRM) applications, decision support tools and eBusiness systems, today announced it has been chosen to provide a two-phased CRM system and full turnkey services for Ferndale Laboratories, Inc. Ferndale Laboratories is a privately held pharmaceutical company specializing in dermatological products.

Ferndale Laboratories will deploy Panorama(TM) as the first phase of the implementation. Panorama, a powerful ROLAP tool, will provide comprehensive data analysis capabilities to identify opportunities and to assess field force activities and customer return on investment. The second phase will include deployment of Visual Elk(TM) for managing and integrating all points of customer interaction including the field sales force, speaker programs, telesales and customer service. The company will also use StayinFront's full suite of turnkey services: Help Desk, Asset Management, Facilities Management and Server/Infrastructure Leasing.

"We are partnering with StayinFront because of their considerable expertise in the pharmaceutical realm, because they offer good value, and because their system is both operational and analytical," said Kenneth A. Elwert, vice president and CIO for Ferndale Laboratories. "StayinFront's solution will replace a paper-based system and, in doing so, provide real-time information for rapid, knowledge-based management decisions."

"The StayinFront system offers a strong analytical application for decision support," said Thomas R. Buckley, chief executive officer of StayinFront. "The unique architecture of Visual Elk and our experience in the pharmaceutical market will allow us to support Ferndale with rapidly configured solutions that will easily change to meet their changing business requirements. We look forward to a long partnership with Ferndale."

About Visual Elk(TM)

Visual Elk is designed to provide a single CRM platform that can manage and integrate all points of customer interaction including sales, marketing, customer support applications and the Web. Visual Elk is a highly configurable, cost-effective, enterprise-wide solution. The unique Object-Oriented data models utilized in Visual Elk allow an exact fit CRM system to be configured for use with an existing business structure without costly and time-consuming programming code. The system can be seamlessly delivered through multiple applications simultaneously; across a network, via the Web or through a remote, disconnected field force, giving maximum flexibility to the corporation as technology and business needs change.

About Panorama(TM)

Panorama is a powerful data analysis and decision support tool specifically designed for non-technical users. Through the use of intuitive Drag, Drop and Drill technology, Panorama can be used to quickly and easily analyze sales, marketing and financial information from any ODBC database. Panorama can be delivered as a Windows(R) application or through a browser, via the Web.

About StayinFront, Inc.

StayinFront, Inc. is a leading global provider of enterprise-wide customer relationship management (CRM) applications, decision support tools and eBusiness systems. StayinFront's family of products includes Visual Elk, the company's flagship CRM software; Panorama, a powerful stand-alone or integrated data analysis and decision support tool; Web Works, an eBusiness configuration technology; Pocket Elk, a fully-featured CRM system for the Microsoft Pocket PC platform based devices; and Industry Add-ins and Solution Add-ins for specific business management needs.

StayinFront offers a rapidly configured and implemented solution to manage and integrate all points of customer interaction including sales, marketing, customer support applications and the Web. Among the analysts following our company and products is Dale Hagemeyer of Gartner, Inc.

Headquartered in Fairfield, New Jersey, StayinFront has offices in Illinois, Maine, the United Kingdom, Belgium, Australia, Singapore and New Zealand. A worldwide network of Implementation Partners installs and supports StayinFront systems around the globe. The company can be contacted via the Web at www.stayinfront.com.

About Ferndale Laboratories

Ferndale Laboratories, Inc. was founded in 1897 as the J.F. Hartz Company, an importer of German Medical equipment and supplies into the U.S. market. Today, Ferndale Laboratories specializes in dermatological products and is dedicated to achieving the latest technological advances in the manufacturing of healthcare products. Ferndale Laboratories works regularly with renowned medical and pharmaceutical professionals committed to bringing to market unique, value-added therapies that help heal, protect and beautify the skin. More information about Ferndale Laboratories can be found at www.ferndalelabs.com

Note to editors: Visual Elk, Panorama, Pocket Elk, Web Works, Active Elk and StayinFront are trademarks of StayinFront, Inc. All other trademarks are owned by their respective companies.