PCPhotoREVIEW.com Selected for PC World Magazine's Prestigious "Best Bet" Award

ConsumerREVIEW.com, the leading, trusted source for consumer product information on the Web, and a unit of E-centives, Inc. (SWX: ECEN), today announced that PCPhotoREVIEW.com, one of its network of eleven user review sites, has been awarded a "Best Bet" from PC World Magazine. The "Best Bet" is one of the most sought after honors in software and technology, reflecting the tough judging standards of PC World Magazine's renowned editorial team of experts. The magazine has announced PCPhotoREVIEW.com's win in the May 2003 issue, in an article titled, "Public Opinions: Inside User Reviews," on sale now at newsstands nationwide.

PCPhotoREVIEW.com and its companion site, PhotographyREVIEW.com, provide consumers and professionals a comprehensive, quick and easy way to research digital cameras, digital camera accessories, computers, and other photography-related equipment. Even though online user reviews have existed for several years, this user service is gaining momentum and has evolved to the point where photographers now rely on Web resources to make their camera/equipment buying decisions.

According to Michael Gowan, author of the article announcing PC World Magazine's "Best Bet" award, "This specialized community offers an impressive number of camera-related products and reviews to go with them. PCPhotoREVIEW.com makes it easy to scan the highlights before you dig into details. It lists the number of reviews for each product at the top along with an overall numerical rating. Its template makes the pros and cons a quick read."

Paul Wassem, ConsumerREVIEW.com's VP and General Manager, commented, "We've always known that our PCPhotoREVIEW.com site provided the best user experience and value, so it's very gratifying that PC World Magazine has tipped their hat to us with this prestigious 'Best Bet' award." John Shafer, channel manager for PCPhotoREVIEW.com and its companion site, PhotographyREVIEW.com, added, "I am happy that PCWorld honored PCPhotoREVIEW.com with the 'Best Bet' award. We've worked hard to build a trustworthy and reliable resource for photographers, and it's great to be recognized for that."

Kamran Amjadi, E-centives' Chairman & CEO, said, "As the growth trend of online user reviews continues, innovators such as ConsumerREVIEW.com continue to lead the industry. With this 'Best Bet' award, we're confident that more and more users will gravitate to not only the PCPhotoREVIEW.com and PhotographyREVIEW.com sites, but will rely on all other ConsumerREVIEW.com sites for their assorted purchase decision support needs."

About ConsumerREVIEW.com

Founded in 1998, and now a division of E-centives, Inc., ConsumerREVIEW.com is the leading, trusted source for consumer product information on the Web. The Company operates eleven Web sites that encompass the ConsumerREVIEW.com network of vertical web communities, including MtbREVIEW.com (the leading mountain biking web site on the Internet), AudioREVIEW.com and PhotographyREVIEW.com. The company's review content is also available to millions of consumers through partnerships with sites such as eBay, BizRate.com and iWon.com. ConsumerREVIEW.com is focused on creating an online environment that fosters communication, community spirit and quality product information.

About E-centives, Inc.

E-centives, Inc. is a leading provider of online relationship marketing technologies and services that enable companies to acquire and retain customers and promote more profitable relationships with them. Clients include global leaders from consumer-packaged goods, retail and media industries. Headquartered in Bethesda, MD, just outside Washington, D.C., and with west coast offices in the San Francisco Bay Area, E-centives, Inc. is traded on the SWX Swiss Exchange under the symbol "ECEN."