Lightforce Media Works To Debut AudioRamp Product Clip At The CMJ Musicfest In New York City October 19 - 22

Lightforce Media Works, a subsidiary of Lightforce Internet Media, Inc., is putting the finishing touches on the AudioRamp product clip featuring the hardware-software developer's family of Internet stereo products, services and solutions. The iRAD, dubbed "the first Internet stereo," will have its formal unveiling at the Twentieth Annual CMJ Music Festival in New York City October 19 - 22. The clip, produced by Jay Malla and directed by Robert Pfitzner, was lensed by Director of Photography John Rhode. The high concept infomercial, which mixes visual effects and live action with a dynamic soundtrack, was conceived by the Lightforce creative team. While the previous three spots Lightforce delivered focused on the product, they were created exclusively for the Internet and were shot on DV. "MyAudioRamp, in contrast," explains Malla, "was shot on film and was designed to have the look and feel of a music video." Director Robert Pfitzner, who is handling the editing, plans also to deliver a 30 second spot for broadcast later this year. Overseeing the music production and sound design is LA musician Joe Bishara, whose production credits include movie trailers for Any Given Sunday, Psycho, Strange Days, and Meet the Parents and he was the Programmer/Digital Editor for Guns & Roses, Danzig, and Monster Magnet.

About AudioRamp

AudioRamp is the creator of IntelligentAudio(TM): an interactive audio and music platform that dynamically responds to consumers listening desires. With a focus of changing the consumer's Passive listening experience to an Active and Dynamic one, consumers can access, personalize, manage and interact with their global music and audio interests from a single touch-point.

By combining (1) Traditional Audio features such as AM/FM and CD listening capabilities (2) Internet Audio features like Streaming and Downloadable Audio, and (3) a Computing-based Client and Server capability (into a family of Internet Stereos, Infrastructure and a Personalized Website), AudioRamp enables consumers to "Get the Music and Audio they Want, Where they Want and When they Want."

AudioRamp's family of iRAD(TM) Internet Stereos with IntelligentAudio Technology enables consumers to listen and interact with AM/FM broadcasts, streaming Internet-Radio Stations, and Downloadable Music Sites. With IntelligentAudio, iRAD exclusively enables consumers to access News and Information Sites, review and listen to Web-Casts, buy CD and Music Merchandise on-the-fly, and interact with Music and Audio Promotions through the iRAD ActionButton(TM). The ActionButton logs and stores any consumers interactions on their personalized MyAudioRamp.com website and prompts the user with additional information, actions or promotions using audio notifications and/ or text messages on the display of the iRAD unit.

As consumers acquire their audio and music choices in CD or downloadable form, managing the content across the consumer's devices becomes very difficult. AudioRamp enables consumer's to manage their growing music, audio and resource collection through iPANManager(TM), a secure, Peer to Peer, Internet-based Audio Network. iPANManager interfaces with the consumer's, audio devices, such as portable audio players, their Personal Computer and the iRAD stereo family. Consumers can manage their global audio and music catalogue, by creating and managing custom play-lists and then synchronizes and distributes audio and music to any digital music device.

AudioRamp's IntelligentAudio Technology also benefits the Audio and Music Industry and Content Provider as an interactive, content, marketing and commerce solution providing an unprecedented, one-to-one, active-marketing opportunity.

About Lightforce Internet Media

Lightforce Internet Media is a digital studio with four distinct web sites offering short films, original programming, music videos, talent search, advertising, and design. Formed in early 2000, the company made its official launch at the First Annual Yahoo Online Film Festival. The company, founded by talent manager-producer Jay Malla and writer-director Robert Pfitzner, is a subsidiary of Lightforce Films LLC (www.lightforcefilms.com), a commercial, music video, and film production company. Most recently, Lightforce Internet Media signed a deal with computer hardware/software developer AudioRamp to provide creative services, marketing, and B-to-B Consulting.

For further information contact Amy Stenftenagel 310/558-9122 or amy@lfitv.com.