Do You Know the Next Hungry Jack?

Market Wire, 20050229

Mother Goose and Paul Bunyan may be fictitious characters, but not Hungry Jack -- Hungry Jack 2002, that is. International Multifoods, the maker of Hungry Jack products, today announced that Chuck Buckman of Duncan, Okla., has been selected as the person most closely epitomizing the attributes of the legendary Hungry Jack character upon which the brand is based. And now, the next nationwide search is on: To find the ideal Hungry Jack of 2003.

You read it right. The ideal Hungry Jack lives. This news is not ripped from the tabloid headlines, it is straight from the source. Buckman, 32, was nominated by his wife, Heather, as the 2002 Hungry Jack -- as part of a contest sponsored by the Hungry Jack brand of products, including instant mashed potatoes and casserole potato mixes, pancake mixes and syrup.

"The Hungry Jack brand is known for its hearty, family-pleasing products," said Tammy Sturtz, Hungry Jack brand marketing manager. "For the second year, we are looking for someone who best exemplifies the qualities of the legendary character who shares the Hungry Jack brand name."

The Hungry Jack Legend

Legend has it that "Hungry Jack" was a renowned, hard-working, reliable lumberjack -- a person who loved the outdoors and who possessed a heart-of-gold and a great sense of fun, humor and adventure. This legendary adventurer also was said to have enjoyed the comfort of a warm and hearty meal to begin and end each day. Today's Hungry Jack products help make it easier to satisfy this kind of healthy appetite.

The traditional attributes of the legendary Hungry Jack character are alive and well in the 21st century, and Multifoods wants to find the next Hungry Jack role model -- someone who exhibits the same kind of hearty appetite and hard-working, big-hearted, charitable, fun-loving approach to life as the character who inspired the Hungry Jack brand. The ideal Hungry Jack of 2003 could easily be someone you know: your husband, daughter, teacher, grandmother or local repairman.

"We created the 'Who Is Your Hungry Jack?' contest to recognize a select few individuals who exhibit the characteristics of the legendary Hungry Jack and reward the people who help us find them," Sturtz said. "We are looking for people who work and play hard, and who are dependable, generous and adventurous with a hearty appetite for Hungry Jack products."

Contest Benefits

Not only does the winning nominee earn the notoriety of being Hungry Jack of 2003, but the person who nominates the winner in the "Who Is Your Hungry Jack?(TM)" contest receives a collection of prizes aimed at helping them enjoy the great outdoors. For the winning nominator of the 2003 contest, these prizes include:

- a 2003 Dodge(R) Durango 4x4 SXT with towing package; - a 2003 Coleman(R) Bayside Folding Trailer by Fleetwood(R); and - a year's supply of Hungry Jack products.

In addition, 25 first-place winners will receive a Coleman(R) Road Trip(TM) Grill.

How to Enter and Win in 2003

To nominate your ideal "Hungry Jack" -- whether a husband, wife, daughter, son, parent, grandchild or friend -- in the 2003 "Who Is Your Hungry Jack?(TM)" contest, log on to www.hungryjack.com or mail a nomination form to: Hungry Jack Contest; P.O. Box 3151; St. Cloud, MN 56397-3151.

To enter the contest, simply complete the following: "(name of Hungry Jack nominee), my (nominee's relationship to you), is my Hungry Jack. Hungry Jack (select one: potatoes, pancake mix or syrup) fuel his/her day. He/she is the ideal Hungry Jack because (describe in 50 words or less why the nominee represents Hungry Jack)." Entries will be judged on creativity, originality, style, clarity and appropriateness to the Hungry Jack brand. The contest will run through May 31, 2003. Winners will be announced later in the year. Complete contest rules are available at www.hungryjack.com.

Hungry Jack is one of America's leading consumer brands in the potato and dry breakfast categories. Hungry Jack brand products include instant mashed potatoes and casserole potato mixes, pancake mixes and syrup. Hungry Jack products are created and marketed by International Multifoods Corp.

About International Multifoods

International Multifoods (NYSE: IMC) is a manufacturer and marketer of branded consumer foods and foodservice products in North America. The company's food manufacturing businesses have combined annual net sales of nearly $1 billion. Multifoods' brands include Pillsbury(R) desserts and baking mixes; Hungry Jack(R) pancake mixes, syrup and potatoes; Martha White(R) baking mixes and ingredients; Robin Hood(R) flour and baking mixes; Pet(R) evaporated milk and dry creamer; Farmhouse(R) rice and pasta side dishes; Bick's(R) pickles and condiments in Canada; Softasilk(R) premium cake flour; Red River(R) hot flax cereal; and Golden Temple(R). Further information about Multifoods is available on the Internet at www.multifoods.com.

Hungry Jack is a registered trademark of International Multifoods Corporation. Pillsbury is a registered trademark of The Pillsbury Company, used under license. Dodge and Durango are trademarks of DaimlerChrysler Corporation, and are used with the permission of DaimlerChrysler Corporation. Coleman is a registered trademark of the Coleman Company, Inc. Fleetwood is a registered trademark of Fleetwood Enterprises, Inc.