Jamba Juice Gets Frisky With Strawberries

Market Wire, 20050229

Cancel the facial. Put on that Barry White CD. Call your honey and get ready for some passion. It is strawberry season (April-June) and Jamba Juice, the category-defining leader in freshly-made fruit smoothies and juices, has decided to spice things up a bit by celebrating the myriad -- and in some cases, little-known -- characteristics of the red, juicy, delicious fruit thought by Romans to carry therapeutic powers. From a high dose of nutrients that help to beautify the skin to what the French celebrate as an aphrodisiac, the strawberry is the hottest fruit going.

In celebration of the strawberry, Jamba Juice has lined up a berry delicious and exciting menu of strawberry-related items to capitalize on the season of the strawberry. By exploiting the myriad of health benefits of strawberries including its abundance of Vitamin C, fiber, potassium and antioxidants and creating clever ways to consume the popular fruit, Jamba Juice is hoping to help increase the consumption of strawberries by teasing the taste buds of its customers. And if they happen to add some zing to the personal lives of its customers along the way, all the better reason to celebrate the only fruit whose seeds are on the outside!

... a Jamba Juice Strawberry CD, too!

In addition to its most popular and biggest-selling smoothie, Strawberries Wild(R) (with strawberries, bananas, apple-strawberry juice and nonfat frozen yogurt) Jamba will also introduce two new strawberry smoothies to its menu in honor of the season: Strawberry Tsunami(TM) (with strawberries, peaches, lemonade and lime sherbet), and Strawberry Dream'n(TM) (with strawberries, soymilk and nonfat frozen yogurt). Expounding upon the strawberry theme in its stores, Jamba Juice will also offer such fun, amusing and potentially therapeutic items as a "Strawberries Wild" lip balm, a cookbook ("Totally Strawberries") offering strawberry-based recipes, a Strawberry Shortcake Pria (Power) Bar, strawberry fruit leather, an easy-to-apply temporary strawberry tattoo good for any part of the body, a special edition Jamba Juice Strawberry T-shirt for men and women (easy to put on; easy to take off) and, for the first time in its history, a Jamba Juice Strawberry CD with 12 cuts of energy-infused dance grooves. When the Barry White tunes are over, put on the Jamba CD and feel the heat! Finally, in cooperation with the California Strawberry Commission, Jamba Juice has produced a special strawberry brochure with lots of fun and informative facts about strawberries (e.g. did you know the strawberry is a member of the rose family?). The brochures will be available in all stores.

"Jamba Juice wants to spread the love through Strawberries," said Jamba Juice Founder Kirk Perron. "From April through June every year, strawberries are sold in abundance and eaten by the carton so it's no wonder that nine months later there are more babies born than at any other time," he joked. "Strawberries are also a delicious way to deliver a fruit that is good for you. A USDA study found strawberries to have the greatest antioxidant capacity of 17 fruits and juices tested. So, even though you sometimes get seeds in your teeth while consuming strawberries, who cares? You and your partner will appreciate the effects that strawberries have on your health and your intimate life together!"

The Jamba Juice strawberry celebration begins on April 10 and will last until June 25. Jamba Juice team members will not rest until each Jamba Juice market is covered in a beautiful rainbow of strawberry-jammed customers grinning from ear to ear in splendid -- and healthy -- and maybe even frisky -- strawberry bliss.

Jamba Juice(R) is the category-defining leader in freshly-made fruit smoothies, juices and healthy snacks. The company believes in the powerful attributes of fruit and has developed a set of core values exemplified in F.I.B.E.R: Fun, Integrity, Balance, Empowerment and Fun. Team Members (employees) are empowered to have integrity for their work and respect for one another and their customers, to live balanced lives, to create a fun, in-store environment and to foster an experience that enriches the lives of customers, communities and themselves. Jamba Juice has more than 350 company and franchised/licensed stores in 23 states nationwide and the District of Columbia, and can also be found at select Whole Foods Markets, college campuses and airport locations. For the nearest location call: 1-888-JAMBA 12 or visit the Web site at www.jambajuice.com.