American Consumer Opinion(TM) Online Survey Indicates Beaches And Major Cities Are The Most Popular Vacation Destinations This Summer

Market Wire, June, 2002

One out of three Americans said they plan to spend some time at the beach this summer, according to a survey by American Consumer Opinion(TM) Online (www.ab.acop.com), a worldwide panel of consumers who get paid to take surveys. The same proportion, about 37%, reported plans to visit a major city or cities. About one out of five travelers, or 22%, plan to spend some time in the mountains. Nineteen percent said they will visit an amusement park and the same number said they would visit a national or state park.

"The popularity of beaches and amusement parks among survey respondents makes sense, considering that they also named Florida and California their top vacation spots," said Jerry W. Thomas, President/CEO of Decision Analyst, Inc., which owns American Consumer Opinion(TM) Online. "And the popularity of major cities as vacation destinations would seem to indicate that people are not letting the ongoing terrorist threat keep them away from cities."

Top Vacation Destinations In 2002
Beach  Major  Mountains  Amusement  National Or  Lake  Other  Don't  
       City              Park       State Park                Know 
37%    37%    22%        19%        19%          17%   28%    11%
     Source:  American Consumer Opinion(TM) Online; www.ab.acop.com

Eight out of 10 Americans said they will take at least one vacation trip this summer, according to the survey, while the remaining 22% of the respondents either haven't yet decided whether to take a vacation trip, or do not plan to take any vacation trips this year.

Number Of Vacation Trips Planned For 2002
None    One     Two     Three    Four+    Don't Know
16%     38%     28%     8%       4%       6%
     Source:  American Consumer Opinion(TM) Online; www.ab.acop.com

Methodology

Based on an Internet survey of 495 U.S. respondents balanced by gender, age and geography, conducted between May 10 and May 17, 2002. Respondents were members of the American Consumer Opinion(TM) Online panel, one of the largest consumer panels in the world, which includes over 3.5 million consumers in over 150 countries. Consumers can sign up to join the panel in one of nine languages: English, Spanish, Dutch, Portuguese, Italian, French, German, Japanese or Chinese.

Join American Consumer Opinion(TM):

To become a member of American Consumer Opinion(TM) Online and be invited to participate in future online surveys, visit www.ab.acop.com. Consumers are paid money to participate in online surveys.

For More Information

American Consumer Opinion(TM) Online is owned by Decision Analyst, Inc. For more information contact Renee Hopkins at Decision Analyst, Inc., 604 Avenue H East, Arlington, TX 76011. Voice: 817-640-6166. Fax: 817-640-6567. Email: rhopkin@decisionanalyst.com. Web: www.ab.acop.com.