Warner And Davis In "Soup"er Match-Up This Monday Night

Market Wire, 20050229

Kurt Warner and Terrell Davis will be busy Monday Night. The two will battle on the field for offensive yards, share the spotlight in a new Chunky Soup ad, and team up off the field to fight hunger nationwide.

The debut ad of the new Campbell's Chunky Soup advertising campaign featuring Warner and Davis will air on ABC during their Monday Night match-up. To commemorate the debut, Campbell's is donating 1 million cans of soup in the players' names to food banks across the country as part of Campbell's Chunky/NFL Tackling Hunger 2000 - a nationwide hunger relief effort with the NFL, captained this season by Warner and Davis.

"Kurt Warner and Terrell Davis personify what is takes to become a champion," said Srini Sripada, Campbell's Chunky Brand Manager. "To have these great competitors represent the Chunky Brand is natural fit. We think the new combination of Kurt and Terrell will produce a "Souper" Bowl worthy campaign."

"The same qualities that Kurt and Terrell bring to the game of football are being applied off the field in the critical fight against hunger," said Sripida. "We are proud to have Tackling Hunger team captains with their quality of character."

Not long ago, Warner and Davis were far from household names. Warner was stocking grocery shelves for a local grocery chain. Now, as part of Campbell's Chunky/NFL Tackling Hunger Campaign, he's helping to stock food banks across the country.

Fans Can Join In The Fight Against Hunger

Chunky is inviting fans can get in on the fight against hunger. On September 3, Campbell's will launch a new Chunky Soup Web site where fans can help donate food in the name of their favorite teams by "clicking for cans." Simply visit www.chunky.com, click on the logo of your favorite NFL team, and a can of soup will be donated in that team's name to the national Chunky/NFL Tackling Hunger program.

Campbell's Chunky Soup plans to donate more than 5 million cans of soup throughout the 2000 NFL season. The program began this year with lineman "weigh-ins" at NFL training camps across the country. The NFL's "chunkiest" players were weighed on a giant soupspoon scale, and ten times their weight was donated in Chunky Soup to local food banks. Already, more than 125,000 cans have been donated.

This is the fourth season of the Chunky/NFL Tackling Hunger program, which has generated a total donation of more than 14 million pounds of food. According to the U.S. Department of Agriculture, 26 million Americans, including 14 million children, are affected by hunger. In 1998, more than 21 million people turned to food assistance programs for help.

The advertising, which features the players in humorous interactions with their screen "moms", will also highlight the new Chunky can, which has a "pop-top" lid that can be opened easily without a can opener. All Campbell's Ready To Serve Soup cans are now available with the easy-open lid.

About Campbell Soup Company Soup Company is the world's largest maker and marketer of soup. The Company's soups are sold under the global "Campbell's" brand, "Swanson" broths in the U.S., "Erasco" in Germany and "Liebig" in France. Among its other strong food brands are "Pepperidge Farm" cookies and crackers, "V8" and "V8 Splash" juices, "Pace" Mexican sauces, "Prego" pasta sauces, "Homepride" sauces in the United Kingdom, "Arnott's" biscuits in Australia, and "Godiva" chocolates around the world. For more information on the Company, visit Campbell's Web site on the Internet at www.campbellsoup.com.