OnMobile And Orange, India Launch Multimodal World Cup Football Application With Interactive Coverage Of Live Matches

OnMobile Systems, Inc., the worldwide leader of multimodal wireless services, and Orange, Mumbai's preferred cellular service, today announced the launch of a multimodal World Cup Football application, delivering audio action replays from live matches to cellular subscribers in Mumbai. Orange will offer subscribers access to audio World Cup football coverage via voice and SMS. OnMobile's interactive World Cup Football application runs on its multimodal platform, MMP2500, in Orange's GSM network.

Related Results

Subscribers can select their favorite World Cup teams and matches via voice, SMS or the web to receive SMS alerts notifying them of important action based on their preferences. Orange subscribers can call directly into the system from the alert received and listen to audio action replays from live events, as well as navigate through earlier action highlights or commentary from other matches. In addition to score and goal updates, Orange subscribers can choose to receive alerts for other action - such as red cards, injuries and penalty shoot-outs - which OnMobile found to be of interest to football fans while doing research for the application. The new service has voice, SMS and web interfaces to provide enhanced usability for Orange subscribers.

As the application is part of Orange's VOX(TM) services, users can transition to other OnMobile-developed applications such as Cricket, Stocks, News, and Horoscopes after listening to World Cup coverage.

Sanjeev Vohra, Vice President, Sales and Marketing, Hutchison Max Telecom, commented, "We are extremely excited about this application and expect to see increased usage levels as a result of the SMS alerts sent with World Cup audio highlights. Our Cricket application developed by OnMobile and deployed last year has proven to be addictive, and we expect similar success with the World Cup service."

OnMobile worked with key partners, such as Nuance Communications, a worldwide leader of speech recognition technology, TEAMtalk, a leading provider of original sports content and Infosys Technologies Limited (NASDAQ: INFY), a global software service company, to deploy this user-friendly solution.

Arvind Rao, CEO of OnMobile, said, "The World Cup application demonstrates the unique capabilities of our multimodal technology that telecom operators can deploy today to deliver fast payback and high ROI enhanced services. We plan to roll out several new multimodal services over the next few months, including those that incorporate the capabilities of next generation networks and services such as MMS."

Orange first deployed OnMobile's multimodal platform and application software in November of 2001 to introduce innovative services in India. The VOX(TM) Services have achieved a remarkable 25% adoption rate since their introduction.

About Orange, India

Orange is the preferred mobile phone provider in Mumbai, offering a wide range of Innovative and user-friendly services to over 4.56 lakh subscribers (COAI figures, April 2002). Through leading edge telecommunication and information technology, 24x7 customer support and sophisticated value-added services, Orange, an ISO 9000 certified company, assures its users a world-class mobile phone service experience.

Orange is provided by Hutchison Max Telecom, part of the Hutchison affiliated cellular service companies in India. For more information, visit www.orange.co.in.

About OnMobile Systems, Inc.

OnMobile Systems, Inc. provides true mobility by delivering a multimodal platform and application solutions to wireless carriers, MVNOs and service providers worldwide. OnMobile's MMP2500 solution allows wireless subscribers to access information in multiple modes - voice, text and graphics - and transition seamlessly between applications. OnMobile's customers can begin offering revenue-generating, user-friendly applications today and easily evolve the platform to support future network technologies. OnMobile participates in the W3C multimodal working group and is based in Los Altos, CA with a development center in Bangalore, India. For more information, visit www.onmobile.com or send an email to sales@onmobile.com.