Colby & Partners Adds Brad Booth As Senior Vice President/Account Director

Colby & Partners today announced Brad Booth has joined the agency as Senior Vice President/ Account Director. Booth brings 18-years of automotive advertising experience and will be responsible for managing the agency's American Suzuki Automotive business. Booth will report directly to Colby & Partners Executive Vice President and Partner Paul Katzka.

"After an exhaustive search, I'm thrilled to have found someone of Brad's caliber. His knowledge and insight into the industry will be a tremendous asset for the agency and American Suzuki," said Katzka. "His solid experience in working with both national and regional automotive branding campaigns will be particularly relevant to the agency's work with Suzuki."

Booth joins the agency from Bates USA West where he helped lead the Hyundai Motor America business and was responsible for building the brand while simultaneously increasing sales.

"I'm confident that my eight years of experience and learning on the Hyundai business will ultimately help Suzuki achieve some of the same success that Hyundai has enjoyed recently," said Booth.

Prior to Bates, Booth worked at Rubin Postaer & Associates, developing and managing portions of the agency's regional marketing program for American Honda. During his tenure at Young & Rubicam, Booth managed both direct marketing and advertising programs for Lincoln-Mercury Division.

About Colby & Partners

Dentsu's Colby & Partners is a full-service agency based in Santa Monica, Calif., with $152 million in billings. The agency's client roster includes American Suzuki Motor Corporation (Automobiles, Motorcycles & ATVs), Wherehouse Music, Bally Total Fitness, California Avocado Commission, Hotel Bel-Air, Paramount Television, Beverly Center, Peter Piper Pizza, Warner Brothers Consumer Products, Fox Television, VH-1 and Contessa Food Products.

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