MP3 Watch -- Your Favourite Songs on Your Wrist

Market Wire, 20050229

(ots) -- "LAKS Memory Music" With MP3 Player and Voice Recorder -- Launched at CeBIT 2004, Available From March From LAKS.com

With the latest "LAKS Memory Music," you can listen to up to 60 personal favourite songs, display your most important messages, and transfer your data to any computer for editing.

"With this innovation in the watch market, we have succeeded again, following on from the successful LAKS memory watch (www.LAKS.com/memory) in combining the useful with the enjoyable. And it is so easy to operate," says Lucas Scheybal, Managing Director of LAKS.

An MP3 player on your wrist

You can carry your favourite music on your wrist. Via a discreet MP3 player, you can record and play up to 60 songs. That corresponds to a playing time of 4 to 5 hours, and the battery is charged via the integrated USB cable. Depending on the model, the memory capacity of the "LAKS Memory Music" can be 256 MB, 128 MB, 64 MB or 32 MB .

"With our Memory Music, anyone can immerse themselves for as long or short a time as they wish in their personal music. I think this is a fascinating little piece of quality of life," says Lucas Scheybal, who is convinced that this "four-in-one" watch will also prove very popular with sportsmen and women -- the 1.5 metre long cable of the headphones allow maximum freedom of movement during training. However, LAKS sees the Memory Music primarily as a new, interesting opportunity for companies to present themselves.

A Voice-Recorder on your wrist

An integrated voice recorder can be used to record "unreproducible childrens' stories," meetings, messages, songs or your own reminders. The USB socket built into the wrist strap makes it possible to transfer this data easily to any PC and edit it.

A "hard disk" on your wrist

The "LAKS Memory Music" is a practical, multifunctional device with a dynamic design, equipped with a high quality watch. The four functions run independently. The successful LAKS memory, the so-called "hard disk for your wrist," is already very poplar and has so far been sold successfully in 23 countries.

The prices are evidence that quality and innovative technology do not have to be expensive: there is a choice of 4 models with various memory capacities.

The "LAKS Memory Music" with 32 MB memory costs EUR 89, with 64 MB EUR 129.-, with 128 MB EUR 149.- and with 256 MB EUR 198.-

The LAKS Memory Music will be available in March 2004 from special stores or from LAKS, 1010 Vienna, Kärntnerstrasse 16 or online at www.LAKS.com.

You can find photos on www.LAKS.com/press.

For further information: LAKS Communications Bettina Gottfried Cartagena Handels GmbH Franzosengraben 7 1030 Vienna Tel: 43-1-799 15 85 Mail: laks@laks.com www.LAKS.com