NINJA Mobile, Inc. Announces Platform Development Partnership With Amp'd Mobile

Market Wire, March, 2005

NINJA Mobile, Inc., a California-based wireless developer, announced today that Amp'd Mobile, the first fully integrated mobile virtual network operator (MVNO) for youth and young adults utilizing the Verizon Wireless broadband EV-DO network, has selected NINJA as a core partner for the technical development of the Amp'd Mobile handset user interface (UI). Ninja is also working on custom Amp'd exclusive applications, other differentiating core service offerings designed specifically for the Amp'd Mobile brand as well as providing ongoing infrastructure support and development.

"We've enjoyed a very close relationship with Amp'd Mobile from conception to production, which has been key to producing a completely unique user experience," said Kiyoto Hirai, NINJA co-founder.

The Amp'd Mobile UI will be easy to use while allowing access to all the relevant 3G content the youth/young adult market demands including music, lifestyle, entertainment, sports and gaming.

NINJA was selected to build the Amp'd unique handset UI experience because of the company's comprehensive native code and BREW handset application development and back-end integration experience. In addition to device development and content development, NINJA's product set includes Mobile Enabler and Content Distribution Framework (CDF).

"Throughout our relationship, NINJA has consistently delivered above and beyond expectation and proven themselves as the core partner we were looking for to execute one of our biggest differentiators -- our handset user interface," said Peter Adderton, Amp'd Mobile CEO. "Our UI is key to the unique, relevant experience we're creating for Amp'd Mobile subscribers."

About NINJA Mobile, Inc.

NINJA Mobile, Inc. is a California-based enterprise and carrier class mobile solutions provider and developer. NINJA also creates and distributes gaming, innovative mobile date services, and enterprise applications and provides a fully featured content distribution framework. NINJA has offices in the U.S., Japan, and India. NINJA has hands-on international experience in the mature Japanese mobile market, the U.S. and China. NINJA's development clients include international companies with requirements for leading-edge development experience. For more information visit www.ninjamobile.com

About Amp'd Mobile

Amp'd Mobile will be the first fully integrated MVNO for youth, young professionals and early adopters. By leveraging the superior 3G network of Verizon Wireless, Amp'd will offer traditional services plus a completely fresh user interface and experience designed specifically for this market. With myriad options to meet each person's individual needs, Amp'd will bring a more relevant, personal experience to mobile entertainment and the wireless lifestyle. Targeted to launch later in 2005, more information can be found at www.ampdmobile.com.

For more information, contact: Jeff Capdeville NINJA Mobile, Inc. 1.310.356.6285 jcap@ninjamobile.com