'Jivjiv Stores' Ring in "Next Big Thing" in Cell Phones

Market Wire, April, 2005

Jivjiv Corporation (http://jivjiv.com) today announced the opening of Jivjiv Stores -- a first of its kind web-based storefront from which content creators and providers can create and sell cell phone ringtones and graphic wallpapers directly to consumers for use on their mobile phones. This offering gives artists, musicians, photographers -- as well as their agents and producers -- a unique and cost effective opportunity to market original content directly to the burgeoning population of cell phone users. The stores are completely free to set up and operate -- Jivjiv takes only a small percentage of the sale price when items are purchased.

"We are looking at a revolution in the mobile phone content industry," said Jivjiv's CEO Joshua Wachs. "Jivjiv Stores make two very significant advances to the functionality of a cell phone. First, we have created a unique marketplace to give customers immediate access to next generation marketing; second, our first-to-market friendly 'storefront' introduces previously unaffordable marketing and sales opportunities to artists and businesses that create or produce music, photography, and other forms of arts and entertainment."

In 2003, ringtones alone exceeded US$100 million in sales, and more than doubled to US$245 million in 2004. Sales are projected to reach US$500 million this year, with predictions that the ringtone market will double again in 2006.

"Jivjiv Stores are open for business," said Wachs. "We invite anyone with original songs or graphics to publish their own material and sell it directly in the ringtone marketplace -- perhaps the fastest growing market in the U.S. Musicians and visual artists can market their own work, simply, directly, and powerfully -- and they can leave the technology to us." Wachs predicts that the business benefits for artists will be obvious and measurable. "This outreach process can dramatically reduce marketing expenses, with the added bonus of saving time and energy to focus on art and creativity."

What Do Jivjiv Stores Do?

--  Provide a direct link for fans to get original works from their
    favorite artists -- a song heard at a club, a picture from an art show, a
    photograph from a wedding

--  Provide artists who market themselves immediate access to fans -- a
    low-budget opportunity to generate an untapped revenue stream

--  Allow the store 'operator' flexible options to set any price above a
    minimum base price for content. For example, if the base price for a song
    is $0.99, anything above that price is a direct profit, (less a small
    percentage for processing)
    

About Jivjiv, The Mobile Fun Provider (http://jivjiv.com)

Jivjiv Corporation was launched in 2004 by three technologists whose experiences in business and technology attracted them to the exploding cell phone market. The founders saw the business potential in cell phone personalization that would enable cell phone users to house and reflect their changing passions. With the launch of Jivjiv Stores the company is looking to become 'The Engine of Revolution in the Cell Phone Content Industry.'

See What Artists Are Saying at: http://jivjiv.com/testimonials.jsp

PRESS CONTACT: Joshua D. Wachs CEO press@jivjiv.com Jivjiv Corporation 617-947-7472 voice 617-507-1277 fax