Cincom's Synchrony(TM) Named Best of Show at Call Center Demo & Conference - Dallas

Market Wire, April, 2005

Cincom Systems' Synchrony customer experience management solution continues its run of success by winning the Call Center Demo & Conference - Dallas Best of Show Award. Synchrony was also recently named Product of the Year by two leading media outlets.

The Call Center Demo & Conference - Dallas award judges praised Synchrony's ability to cut through the clutter at the agent desktop, presenting the agent with a unified view of disparate but related events and data sources. The editors noted that Cincom's approach of working toward a "unified 360-degree view of the customer" is something that's often sought after, but rarely achieved in practice. "We were pretty impressed by the fact that Synchrony can coordinate a complete customer interaction and transaction history, product history, preferences, and the underlying business rules and workflow that enable each interaction to be handled correctly," said Keith Dawson, editorial director of Call Center Magazine.

Since its purchase over a year ago by Cincom Systems, Synchrony has rapidly gained market momentum, expanding internationally for the first time. "It's rewarding to again be recognized as a serious competitor in the on-demand contact center and agent desktop/CRM space," said Shawn Reynolds, Director of Cincom's Customer Experience Management Products. "Synchrony earned a strong reputation in the industry for its flexible architecture and robust feature set prior to the demise of the previous owner, divine, inc. We are building on Synchrony's core competencies, investing in the technology, and differentiating ourselves on the flexibility of our delivery model."

In January, Synchrony earned the top Gold Award from TechTarget's SearchCRM.com in the contact center software category. Only one gold award is named in each category. Technology Marketing Corporation's (TMC®) Customer Inter@ction Solutions® magazine (www.cismag.com), a leading publication in the CRM, call center and teleservices industries, also named Synchrony as a 2004 Product of the Year.

Synchrony is a customer experience management solution that enables small- and mid-size organizations and enterprise departments to deliver consistent and highly responsive customer interactions. Its unique architecture links multi-channel contact center functionality with a smart agent desktop that provides a consolidated portal of the resources and information necessary to optimize each customer interaction, thus delivering significant productivity and revenue gains. Synchrony is providing significant value to organizations around the world including industry leaders in banking, healthcare, non-profit, manufacturing, and insurance. A low-cost leader that delivers high value and rapid ROI, Synchrony is recognized for its quick implementations (typically 45 days or less) with minimal risk to organizations and departments of any size.

About Cincom

For nearly 40 years, Cincom's software and services have helped thousands of clients worldwide simplify the management of complex business processes. Cincom specializes in the five areas of business where simplification brings the greatest value to managers who want to grow revenue, control costs, minimize risk, and achieve rapid ROI better than their competitors: Data Management; Marketing, Sales and Customer Service; Application Development; Manufacturing; and Outsourcing/Hosting.

Cincom serves thousands of clients on six continents including BMW, Citibank, Boeing, Northwestern Mutual, Federal Express, Ericsson, Penn State University, Messier-Dowty, Siemens, Rockwell Automation, and Trane.

For more information about Cincom's products and services, contact Cincom at 1-800-2CINCOM (USA only), send an e-mail to info@cincom.com, or visit the company's website at www.cincom.com.

Trademarks: CINCOM and Synchrony are trademarks or registered trademarks of Cincom Systems, Inc. All other trademarks belong to their respective companies.

© 2005 Cincom Systems, Inc.
All Rights Reserved

Media Contacts: Jillian Dapore Public Relations Specialist Cincom Systems, Inc. 513.612.2104 jdapore@cincom.com