Demantra Announces Real-Time Sales & Operations Planning Solution

Market Wire, April, 2005

Demantra, Inc., the leader in innovative trade promotion management (TPM), marketing analytics and enterprise planning solutions, today announced the Demantra Real-Time Sales & Operations Planning (S&OP) Solution. Unlike other products on the market today, the Demantra Real-Time S&OP Solution takes business planning to the next level by enabling store-level forecasting and planning with dynamic links to Excel spreadsheets -- giving businesses the ability to continuously monitor performance to plan and make timely adjustments to close the gaps between the current plan and financial goals with predictable promotion events.

With Demantra Real-Time S&OP, clients have continuous visibility of progress towards revenue targets; regularly achieve forecast accuracies above 90 percent; reduce out-of-stocks by 50 percent; eliminate excess inventory; grow revenue 5-10 percent by having the right products in the right place at the right time; reduce inventory costs and be back in control in fewer than 90 days.

Demantra Real-Time S&OP customers can also benefit from the company's newly announced partnership with WebConcepts, providers of world-class vendor managed inventory (eVMI) and store space planning (ePOG) solutions to the retail, media and entertainment industries. The Demantra and WebConcepts partnership enables companies to leverage Demantra's advanced S&OP capabilities along with WebConcepts' VMI and order management system to enable unprecedented store-level forecasts and real-time POS consumption rules.

Additionally, Demantra announced it is offering Oracle customers a limited-time opportunity for a special upgrade from their JD Edwards and PeopleSoft demand planning module to the Demantra Real-Time S&OP Solution. In other supply chain related news, the company announced that it has tapped Guy Yehiav, a seasoned Demantra senior executive, to serve as General Manager, Vice President of Supply Chain Applications.

"For all their IT spending on ERP, data warehouses and other planning systems aimed at supporting the management decision process, corporations have not seen much improvement in the most fundamental of corporate planning processes -- sales forecasting and revenue planning," said Yehiav. "Demantra's Real-Time S&OP Solution applies client-specific business rules to revenue forecasts to help managers uncover potential problems long before they become a missed quarter. The result is a one-number plan everyone can stand behind."

About the Demantra Real-Time S&OP Solution

The Demantra Real-Time S&OP Solution is based on a collaborative planning platform that allows sales, marketing, finance and manufacturing/supply chain to contribute their input to a one-number forecast on which a predictable, accurate operations plan can be built. In addition, Demantra S&OP works seamlessly with Demantra Trade Promotion Management to provide a comprehensive sales planning solution for companies in the promotions-driven consumer goods/consumer packaged goods industries.

Combining top-down, bottom-up and a unique capability called "middle-out" planning, Demantra helps managers from finance, sales, marketing and operations develop and reconcile accurate financial budgets, sales forecasts and supply chain plans. Demantra's Real-Time S&OP provides managers with the most accurate forecasts in the format and level of granularity they find most useful, and leverages powerful analytics capabilities to monitor data and create an "early warning system" that identifies problems before they become revenue shortfalls weeks and months into the future.

The Demantra Real-Time S&OP Solution is available immediately. To learn more about the company's special upgrade offer for JD Edwards customers, call 1-866-DEMANTRA.

About Guy Yehiav

Yehiav leads Demantra's Supply Chain Application go-to-market group, to which he brings strong leadership and innovative thinking. Prior to this role, Yehiav was the Sr. Director of Product Management, where he led the company's product management and product strategy, including developing the roadmap for Demantra's Marketing and Promotion Planning solution, and Sr. Director of Global Professional Services, where he recruited the internal team, managed more than 100 complex supply chain projects, created project methodologies and infrastructures and helped to ensure outstanding customer satisfaction. Yehiav was instrumental in establishing Demantra's headquarters in the U.S. and helped grow Demantra into its present position as a market leader in the enterprise planning space.

About Demantra

Demantra provides powerful enterprise planning solutions that enable marketing, sales and supply chain departments to create and execute to a single, collaborative plan. The Demantra Suite manages the rapid creation, planning, fulfillment and synchronization of demand from promotion management to inventory replenishment, resulting in optimized service levels, increased profit margins and significantly improved customer responsiveness. Demantra has provided proven results -- 100 to 500 percent ROI -- to global brands including: Unilever, Welch's, Reckitt Benckiser, McCain Foods, Hunter Douglas, Wendy's International, Pernod-Ricard and VTech. For more information, please visit www.demantra.com or contact 1.866.DEMANTRA. For bi-monthly updates on Demantra, please register for our e-newsletter at: www.demantra.com/newsletter.