MarketLive Vendor of Choice for American Apparel's New Online Store

Market Wire, May, 2005

MarketLive, Inc. (http://www.marketlive.com), the leading developer of e-commerce technology and services for Intelligent Selling® on the Web, has been selected as the vendor of choice to power the new American Apparel online store.

For some retailers, brand means no-brand, and American Apparel does just that -- offers logo-free T-shirts to create a new form of brand for their loyal customer base. Offering simple, solid color T-shirts for men, women, and kids, American Apparel has created a mix of irreverence, style, and a commitment to social issues that has built an enthusiastic following. American Apparel's success with redefining the basic Tee has doubled their revenues for the past four years to $80 million annually. Now, the rapidly expanding retailer is preparing to relaunch its online store to meet the demand of today and prepare for future growth.

"With the MarketLive® E-Commerce Platform providing a state-of-the-art Online Retail Store, American Apparel will reach an even broader base of customers," said Ken Burke, CEO at MarketLive, Inc. "We are pleased to support this socially conscious brand manufacturer as they redefine the business of apparel."

About MarketLive, Inc.:

MarketLive (http://www.marketlive.com) is a nationally recognized e-commerce technology company serving the catalog, direct marketing, retail, and manufacturing industries. The MarketLive® product is the company's enterprise-class Java(TM)-based e-commerce application built specifically to address the need for a powerful, effective online e-commerce merchandising engine.

Contacts: MarketLive, Inc: Lisa Duryea 1-707-780-1794 Lisa.Duryea@Marketlive.com