The Hollywood Reporter, Billboard, and Adweek Magazines Launch 2005 Digital Entertainment & Media Expo (DEMXPO)

Market Wire, July, 2005

The Hollywood Reporter, Billboard, and Adweek Magazines today announced the launch of the 2005 Digital Entertainment and Media Expo (DEMXPO). DEMXPO will be produced by VNU Exposition's Digital Media & Entertainment Group in association with Digital Media Wire. The two-day event will take place at the Westin Century Plaza in Los Angeles, CA, November 30th and December 1st.

The Digital Entertainment & Media Expo brings together the marketing and content programming power of the industry's most influential entertainment and media publications, in addition to data and analysis from Nielsen Entertainment, the world's leading entertainment and intelligence company, into one blockbuster conference and exposition. DEMXPO is the only event of its kind, offering the most comprehensive and critical topics in digital entertainment and digital media.

"The Hollywood Reporter is proud to be a part of the industry-leading Digital Entertainment & Media Expo," said Bob Dowling, Editor-in-Chief and Publisher for The Hollywood Reporter. "With today's content evolving into next generation digital entertainment, we are looking forward to continuing our thought leadership at DEMXPO as a leading provider of news and information about this growing market."

Over 1500 entertainment and media leaders are expected to attend the two-day exposition and conference. The conference will cover technological, strategic, legal, and marketing issues in four tracks, including Mobile Entertainment & Digital Gaming, Digital Film/TV and Alternative Distribution, Digital Music and Interactive Marketing.

DEMXPO will culminate with the DEMY Awards. Presented by The Hollywood Reporter, Billboard, and Adweek Magazines, the DEMYs, a gala event held on the last evening of the conference, will honor achievements in digital film, music, gaming, wireless, and marketing. The awards ceremony will also include various best-in-show categories from exhibiting companies.

"Billboard and Digital Media Wire created a very successful event with last year's Digital Entertainment Conference and Awards (DECA). We are excited to work with The Hollywood Reporter, Adweek, and Nielsen Entertainment to evolve that conference into this powerhouse event that the market has been asking for," said John Kilcullen, President and Publisher of Billboard. "DEMXPO is well-positioned to support the industry trends that are driving the convergence of entertainment and media. We are looking forward to delivering networking opportunities and leading-edge programming to industry influencers and thought-leaders at DEMEXPO."

DEMXPO is produced in association with Digital Media Wire, the Industry's leading Mobile Entertainment news, events, and information provider focused on the digital media industry. Digital Media Wire was also the producer of last year's successful Digital Entertainment Conference & Awards, co-produced by Billboard Magazine.

More information on the 2005 DEMXPO can be found at http://www.demxpo.com.

About VNU Exposition's Digital Media & Entertainment Group:

VNU Exposition's Digital Media & Entertainment Group produces leading trade shows and executive conferences in the media and entertainment industries, taking advantage of synergies created with sister companies and publications such as The Hollywood Reporter, Billboard, Adweek Magazines, Nielsen Entertainment, Nielsen Media Research, and others.

VNU Expositions produces over 50 business-to-business tradeshows and educational conferences in conjunction with VNU Business Media publications and key industry associations. Industry leaders and professionals from around the globe attend VNU Expositions' events to find practical advice, innovative ideas and expert solutions. VNU Expositions is a VNU Business Media company, a division of VNU, one of the world's leading companies dedicated to providing customers with the business-to-business information and intelligence they need to gain an edge on the competition. For more information on VNU Exposition's Digital Media & Entertainment Group, please visit www.vnudigital.com.

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