Pheedo Partners With BlogHer to Promote and Support Efforts of Women Bloggers

Market Wire, August, 2005

Pheedo, the first advertising network and ad-delivery platform for RSS publishers, announced the Pheedo BlogHer Ad Network at the BlogHer Conference this past weekend. Pheedo and BlogHer will work together to provide BlogHer members with the ability to join the network specifically for members, and open their weblogs and RSS feeds for advertising. Pheedo has also announced that it will share revenue generated from the network with BlogHer to support the non-profit's development.

The revenue that Pheedo splits with BlogHer will go back into the organization, helping to fund and support the organization on a long-term basis. This income will supply the means to hold future conferences and increase outreach to expand and strengthen the BlogHer community, allowing the non-profit to realize its mission of exposure, education and support for women bloggers.

"By hosting this ad network and offering this unique opportunity for BlogHer members, Pheedo is supporting the BlogHer mission of initiating opportunities for greater visibility, learning and success for individual women bloggers and the community of bloggers as a whole in a significant way," said Elisa Camahort, a BlogHer founder. "By establishing a partnership with BlogHer that goes beyond the conference, Pheedo has found an innovative way to support our ongoing efforts, while also offering advertisers a new, dynamic marketing channel."

"The BlogHer network is an important and growing presence on the Internet for women, as was demonstrated this weekend with the success of the conference," said Bill Flitter, chief marketing officer of Pheedo. "We are excited to set up the BlogHer network as a means to fund further expansion of the organization while simultaneously providing advertisers with access to the unique demographic of the BlogHer community."

The network was launched this weekend in coordination with the first annual BlogHer Conference, on July 30 in Santa Clara, Calif. The first of its kind event allowed women bloggers to meet in person, set the agenda for future BlogHer networking and enhance women's influence in the blog community.

About BlogHer

BlogHer is a network for women bloggers to draw on for exposure, education, and community. By holding a daylong conference on July 30, 2005, and establishing an online hub, BlogHer is initiating an opportunity for greater visibility, learning and success for individual women bloggers and for the community of bloggers as a whole. Please visit www.blogher.org for more information.

About Pheedo

Pheedo simplifies the process of creating, producing, distributing and tracking advertising on weblogs and content feeds while providing its customers with extensive data and analysis of content feed usage and consumer behavior. Pheedo helps advertisers produce successful RSS marketing campaigns and arms publishers with the tools and knowledge required to understand and monetize their RSS content. For more information, visit www.pheedo.com

Contact: Virginia Zimpel or Eric Schubert LaunchSquad (415) 625-8555 pheedo@launchsquad.com