Omniture Customer Wine.com Wins 2005 eTail Award for Best Web Analytics

Market Wire, August, 2005

Omniture, the largest and fastest-growing provider of on-demand Web analytics, today announced that its customer Wine.com has been awarded the prestigious 2005 eTail Award for Best Web Analytics. Wine.com has relied on Omniture SiteCatalyst™ for nearly two years to gain customer insight, refine merchandising promotions and broaden product lines. As a result, Omniture has helped Wine.com become the nation's leading online wine retailer and wine gifting service provider.

"We constantly rely on SiteCatalyst to help us learn about our customers, their buying preferences, and the kinds of things they enjoy when they're using our products," said Jay Shaffer, vice president of Customer Experience for Wine.com. "This deep insight gives us the ability to maximize our online marketing efforts in real-time while providing our customers with the best possible online experience."

With the release of Omniture's SiteCatalyst 12 and the Omniture Discover(TM) tool, Wine.com has been able to expand its Web analytic capabilities. Now, the company can not only continue to perform campaign management, including analyzing the conversion rates, spending and ROI of various traffic channels, but can also take advantage of an executive dashboard tool with up-to-the-second updates, better visuals, and a much easier, more intuitive interface.

"Helping companies like Wine.com grow from small online stores into industry-leading online retailers is a great privilege and a key to our long-standing success," said Josh James, CEO and co-founder of Omniture. "We are dedicated to helping each one of our customers be successful in their given industries and raise the bar as Wine.com has done over the past two years. Wine.com has truly earned this eTail award and we congratulate them on this honor."

eTail is an industry-leading multi-channel retailing event that attracts senior-level executives of Marketing and E-commerce from major brands and retailers. Winners are chosen for demonstrating innovation in one of the following categories: CRM, Search, E-Mail Marketing, Visualization, Analytics and Fulfillment. Wine.com accepted its 2005 eTail Award this week at eTail's annual conference in Philadelphia, Pennsylvania.

About Omniture

Omniture, Inc., headquartered in Orem, Utah, is the pioneer of on-demand Web analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI. Omniture is the largest on-demand Web analytics provider by revenue, and Omniture's SiteCatalyst is the most mature and comprehensive technology on the market, offering industry leading scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a complete analytical platform that combines instant response times with the power to view Web data across any dimension. In addition, Omniture offers knowledgeable professional service teams, experienced in helping customers determine the questions they must ask to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, Apple, GM and Hewlett-Packard. www.omniture.com.

Omniture Press Contacts Andrew Watson 801.932.7386 Email Contact Marisa Lee 650.762.2883 Email Contact