MarketLive and Omniture Partner to Provide Mid-Sized Businesses With In-Depth Analysis of the Way Consumers Shop Online

Market Wire, September, 2005

(Shop.org Annual Summit) -- MarketLive®, Inc., the leading developer of e-commerce retail technology and services for Intelligent Selling® on the Web, and Omniture(TM), the largest and fastest-growing provider of on-demand Web analytics, today announced that the companies have entered into a technology and reseller agreement to integrate the Omniture SiteCatalyst(TM) reporting and analytics suite into MarketLive's enterprise-class, e-commerce retail platform. With the technology integration, the two applications will work together to provide mission-critical data about the way people shop, thereby enabling customers to objectively track and analyze their online marketing and sales performance in real time. Customers will be able to respond instantly to trends and events on their Web site, as well as boost profits by identifying the most profitable campaigns, promotions and customer segments.

Strength of Two Increases ROI

Through this relationship, retailers will have the best-of-class e-commerce retail platform, along with industry leading, in-depth Web analytics to unleash the true power of the Web. Retailers can capture, collect and organize real-time information about their online marketing initiatives and optimize marketing programs to meet the needs of customers instantly. With this joint solution, retailers will be able to increase revenue by making business decisions that have a direct and measurable impact throughout the organization.

"MarketLive's stellar list of customers is a testament to the superior level of service they provide, and a joint offering gives customers essential data to evaluate the effectiveness of overall sales efforts, calculate the impact of marketing initiatives and formulate new ways to improve their Web site," said Josh James, CEO and co-founder of Omniture. "Our partnership with MarketLive truly enhances the way retailers do business online."

Flexible, E-Commerce Retail Platform -- Optimized to Drive Revenue

MarketLive provides quick time-to-market with low overhead, through its fast and easy customizable applications. While core e-commerce, marketing and merchandising features are built into MarketLive, easy customization to match individual business requirements are also assured. Existing functionality can be modified to match the way a company already does business, and new modules can be quickly added to accomplish targeted business objectives.

MarketLive also embodies Intelligent Selling, the leading vision for successful Web retailing. Intelligent Selling methodologies optimize all selling opportunities while building solid relationships with customers. MarketLive is purpose-built to increase conversion rates, increase average order size and frequency of purchase, improve customer loyalty and retention, reduce abandoned cart rates, decrease customer service costs and improve the overall customer experience. High-value marketing and merchandising features such as a robust discounting engine, marketing campaigns, personalization, promotions and source codes, and an event-based e-mail marketing system increase customers' frequency of purchase and average order size.

"Having a strong analytics solution is essential in realizing the practice of Intelligent Selling," said Ken Burke, CEO at MarketLive, Inc. "By delivering the MarketLive platform with an integrated Omniture solution, our customers can be assured that they are getting the most comprehensive e-commerce solution to help them drive higher sales and increase customer satisfaction."

Most Comprehensive Reporting Capabilities

SiteCatalyst is a comprehensive, on-demand, adaptable solution for measuring Web site traffic, as well as monitoring visitor activity, advertising effectiveness, sources of sales and e-commerce transactions. SiteCatalyst meets the unique needs of mid-sized businesses by delivering in-depth, real-time analysis that can scale to any aspect of a company's growth -- giving mid-sized companies the ability to get up and running quickly and improve their online marketing initiatives. This powerful tool also includes dashboards that come pre-configured with multiple views of different metrics including conversion ratios, most valuable pages, and revenue or success events.

MarketLive is incorporating SiteCatalyst into its core e-commerce platform and giving its customers full access to the product. The integrated solution will be available from MarketLive in October 2005.

About MarketLive:

Since 1995, MarketLive, Inc. (www.MarketLive.com) has focused exclusively on providing enterprise-class e-commerce retail technology and services that help mid-sized businesses successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers and manufacturers, the MarketLive® platform leverages the advanced business intelligence online merchants need to enhance their customer's experience and increase online sales. With this expertise, the MarketLive® platform is the most retail-targeted, fully featured, customizable e-commerce solution on the market today. MarketLive powers some of the most successful Web sites, including Frontgate, Garnet Hill, Norm Thompson, Stride Rite and Trek.