IDe Chooses IBM as Preferred Partner to Help Deliver On Demand Product Portfolio Management Solution to Meet Industry-Specific Customer Needs

Market Wire, September, 2005

Integrated Development Enterprise, Inc. (IDe®), the leading provider of integrated product portfolio management (PPM) solutions, today announced that it has achieved industry optimized status with its new product suite, IDeWeb(TM), in IBM's PartnerWorld Industry Networks. IDe takes advantage of IBM's sales, marketing and technical expertise to develop and deliver on demand solutions that meet customer requirements for product portfolio and innovation management in the electronics, telecommunications, consumer products and process industries.

Customers are seeking solutions to better integrate processes and information and enable quick response to changing market opportunities -- all key elements in transforming to an On Demand business.

IDe applications and process improvement services provide intelligent integration of on demand information for better business decision-making on product selection and sequence, and optimal resource utilization, to deliver more profitable new products at the right time. IDe's new IDeWeb provides the most comprehensive and integrated suite of applications, with functionality that is easy to use and deploy.

Industry-leading manufacturers, such as Qualcomm, Kyocera Wireless, Procter & Gamble and Praxair, depend on IDe's innovative solutions and development best practices to accelerate innovation, fuel continued growth and achieve future revenue expectations.

"At Kyocera Wireless, we build our phones to be elegantly simple and intuitive, and those are qualities we demand in selecting IT systems and support," said Todd Huffine, senior director of information technology at Kyocera Wireless Corp. "IDeWeb helps us ensure that our resources are allocated to priority projects and lets us easily reallocate resources when business needs change. The results of this accuracy and flexibility are increased productivity and accelerated innovation."

IDe will optimize all future products on the IBM technologies, specifically, IBM WebSphere Application Server, DB2 Universal Database and Red Hat Enterprise Linux. Based on extensive market and customer research, IDe chose to develop IDeWeb using IBM's J2EE architecture standards to gain competitive advantage on flexibility, security and ease of use since customers rely on IDe solutions for mission-critical applications and large numbers of users. On October 31, 2005, IDe will release its fourth version, IDeWeb 5-3.

"The opportunity is now for IDe to grow the product portfolio management market exponentially," said Craig Divino, president and chief executive officer of IDe. "We selected IBM as our partner for this next phase of growth, primarily because of the company's complementary and highly regarded suite of hardware, software and business consulting services. We plan to continue to expand this strategic partnership so that more customers take advantage of the value-added services which IBM can provide with the IDeWeb suite of solutions."

"We are pleased that IDe has committed to IBM as a partner of choice by joining PartnerWorld Industry Networks," said Buell Duncan, general manager, ISV & Developer Relations, IBM. "Collaborating with IDe will ensure that we develop industry-specific open solutions that are easy to maintain and cost-effective for our small to medium-sized customers."

The IBM PartnerWorld Industry Networks provide ISVs with comprehensive business insight, technical resources, networking opportunities, and marketing and sales support designed to help them reach more customers and close deals faster. Participants in the PartnerWorld Industry Networks can team with IBM to bring on demand solutions to market more easily and to ensure these solutions meet specific industry needs, reflecting how customers buy technology today.

ISVs can sign up for PartnerWorld Industry Networks at www.ibm.com/isv.

About IDe (www.ide.com)

IDe (www.ide.com) is the leading provider of product portfolio management solutions. IDe's IDeWeb software solutions automate and integrate business processes and information for better business decision-making to align business strategy and planning with program execution and operational excellence for best-in-class companies worldwide.

IDe and IDeWeb are trademarks of Integrated Development Enterprise, Inc.

ISV CONTACT INFORMATION: Denise Harrington Integrated Development Enterprise, Inc. 1 (978) 402-2833 Email Contact http://www.ide.com