Informative Announces New Brand Advocacy Blogs That Transform Weblogs Into Valuable Feedback Channel

Informative, Inc., the leading provider of customer advocacy solutions, today announced the introduction of Brand Advocacy Blogs(TM). Informative's Brand Advocacy Blogs increase the value of corporate blogs by going beyond simple, one-off reader responses to enable companies to comprehend the consensus opinions of a larger representative panel of customers. With Informative's blogging tool, Fortune 1000 companies can quickly respond to an individual customer comment by launching a corresponding Adaptive Conversation(TM).

Like traditional blogs, Brand Advocacy Blogs provide companies like Intuit the ability to communicate, in real time, with customers and instantly respond to urgent customer issues and market trends through open and candid communications. By integrating blogs with Adaptive Conversations -- Informative's patented technology that enables customers to share their own thoughts and opinions and collaborate with each other around key business areas -- companies are able to collect deeper, quantifiable insights that allow them to gain a better understanding of customer perceptions and priorities. This enables companies to identify topics of passion for future entries, empowering businesses to establish thought leadership and market expertise.

"Companies are using Informative's Brand Advocacy Blogs to build deeper customer relationships and brand loyalty though active communications," said Ed Sarraille, Chief Executive Officer of Informative. "By engaging and collaborating with customers, companies converge on the critical few issues essential to happier customers and greater ROI."

By incorporating Brand Advocacy Blogs into their customer communication strategies, businesses are able to:

--  Quickly and efficiently communicate to millions of consumers:
    According to a recent Comscore study fifty million Americans, or 30 percent
    of all American Internet users, visited a blog in the first quarter of
    2005.
--  Improve site stickiness and increase return visits:  From recent
    customer implementations, members of Informative's Brand Advocacy
    Communities that have an integrated blog, on average, stay on the site
    twice as long as members of communities without a blog.
--  Influence customer purchases:  According to a recent Comscore study,
    when making an online purchase, blog readers spent on average 6% more than
    other online shoppers.
--  Know what your customers are really saying:  Search capabilities
    provide companies with a complete view of what their customers are saying
    to the company versus what they say to each other across all Adaptive
    Conversations, blog comments and forum entries.
--  Provide a richer user experience:  Leverage adaptive conversations to
    identify topics of importance and passion to readers and post content that
    keeps them coming back for more.

Informative's Brand Advocacy Blogs are changing the communications landscape by integrating a rich set of complementary capabilities to deliver a unified view of customer communications, providing credible, constructive real-time feedback. To learn more about how Informative is changing the way organizations are receiving greater value from their corporate blogs, read Informative's "Blogs and Adaptive Conversations" and experience the power of Adaptive Conversations for yourself: http://www.informative.com/mt/infblog/archives/2005/09/blogs_and_adapt_1.html#more

About Informative

Informative, Inc. is the leading provider of technology and strategic services solutions to help companies engage in, capture, analyze, and leverage customer conversations--with each other and the brand. Leading companies, including 1-800-Flowers, Bose, Intuit, LEGO, Procter & Gamble and Royal Mail, rely on Informative solutions to discover and use the attitudes and ideas that travel most effectively through their brand marketplaces, resulting in enhanced and stronger products, more relevant messaging and marketing campaigns, and higher customer loyalty and evangelism. Using Informative's solutions, companies can cultivate true evangelists and activate the power of organic word-of-mouth. Founded in 1999, Informative is headquartered in Brisbane, CA. For more information about Informative, please go to www.informative.com.

Press Contact: Lauren Karp Trier and Company 415-533-4000 lauren@triercompany.com