Omniture Delivers the Power of Web Analytics to Search Marketing With the Launch of SearchCenter 2.0

Market Wire, November, 2005

Ad:Tech -- Omniture, the largest and fastest-growing provider of on-demand Web analytics and online marketing services , today announced Omniture SearchCenter(TM) 2.0 and the incorporation of MSN's adCenter. Building on the successful launch of SearchCenter earlier this year, version 2.0 adds additional automation and further analytic integration to enable companies to drive sales of their products and services while protecting marketing investments through automated paid-search marketing programs. Combining the industry's leading Web analytics solution, Omniture SiteCatalyst(TM), with the robust bid management and intelligent automation of Omniture SearchCenter, allows marketers to optimize keyword campaigns based on visitor behavior and results in real-time. Omniture SearchCenter integrates with all of the major search networks, offering keyword exposure to over 40 of the Web's most commonly used search and content sites, and today adds MSN adCenter to their growing list of key search partners.

One Solution -- Multiple Initiatives

SearchCenter provides a single user interface to manage keyword marketing campaigns. Avoiding the time-consuming process of managing multiple search engine tools, search marketers can leverage integrated keyword success metrics and conversion related Web analytics to maximize keyword marketing performance. SearchCenter also provides a single source for tracking codes between search engine marketing and Web analytics. SearchCenter eliminates manual keyword maintenance by automatically generating unique keyword tracking codes, allowing marketers to associate individual keyword performance to campaigns and other Key Performance Indicators (KPIs).

"Paid search continues its steady growth, accounting for 40 percent of total online ad spending -- and surpassing online display ad spending -- in 2010. (US PAID SEARCH FORECAST, 2005 TO 2010, Jupiter Research, September 14, 2005).

The most successful approach to search engine marketing involves securing multiple keyword listings across many search engines, and analyzing every listing against important KPIs. This level of complexity can be difficult to manage manually in real-time. Omniture SearchCenter 2.0 now delivers a rules-based system that centralizes, analyzes and manages keyword bids to save time, money, and maximize results.

"Our goal in developing SearchCenter was to integrate into a single solution the power and depth of SiteCatalyst's analytic information with the ability to manage and monitor companies' search marketing initiatives," said Josh James, CEO and co-founder of Omniture. "SearchCenter 2.0 builds upon the functionality of version 1.0 by adding features that further enhance the results of our customers' marketing goals."

Key New Features in Omniture SearchCenter 2.0 Include:

--  Rule Builder (custom bid rules):
    In addition to a library of industry best-practice bidding strategies,
    SearchCenter provides a patent-pending Rule Builder that helps marketers
    create custom rules for their unique bidding strategies. Once keyword bids
    are defined and implemented, bid managers view results in a real-time
    environment to analyze performance and optimize opportunity. SearchCenter's
    Bid Strategy Manager applies a set of rules to a group of keywords and
    allows the strategy to run in an unassisted mode of operation. Bidding
    strategies can be modified for various timeframes during the day to ensure
    that the correct bidding takes place based upon changing customer behavior.

--  Excel® List Management (build keyword management):
    Search engine marketers familiar with spreadsheets can manage thousands of
    keywords through SearchCenter's OneList with Excel. Keyword information
    from SearchCenter can be transferred to and from a spreadsheet using a
    Microsoft Excel plug-in.

--  TrueClick(TM) (click-spam):
    Critical to marketers today, the new patent-pending TrueClick feature
    provides alerts and reports on suspicious keyword activity based on
    thresholds defined by the company. Armed with this information, marketers
    can determine if the suspicious activity is the result of good marketing
    efforts or if some level of click fraud is occurring. With this feature,
    companies can now defend their brands, phrases, and keywords from
    potentially fraudulent activity  while maximizing ROI.

--  AdMatch(TM) (1to1 keyword-to-text ad):
    Search marketers create multiple text ads which the search engines often
    display randomly when a keyword is searched for. SearchCenter's patent-
    pending AdMatch technology associates the keyword with the precise text ad
    that was served. Marketers understand which text ads are most successful,
    and make changes to their text ad, creative and keyword strategies.
    

Newly Supported Search Engine

Omniture SearchCenter integrates with all of the major search networks including Yahoo! and Google, offering keyword exposure to over 40 of the Web's most commonly used search and content sites. With today's announcement regarding the addition of MSN adCenter, Omniture will automatically integrate MSN's adCenter application program interfaces with SearchCenter. This alliance will enable MSN adCenter advertisers to access valuable insight into specific click-through rates, conversions and other Web-based behavioral information directly within the SearchCenter interface to better target customers and maximize MSN search campaigns.