ROO Feeding Online Video Search Engines via Media RSS
Market Wire, November, 2005
ROO (OTC BB: RGRP), an Online Video Broadcaster, today announced it is distributing its online video library via Media RSS. As part of its distribution strategy, ROO is now providing Media RSS video feeds from its library of over 5,000 video titles to My Yahoo!, the leading personal start page available at my.yahoo.com. My Yahoo! users can add ROO's RSS feeds directly from their My Yahoo! start page, or add them from www.rootv.com by clicking on the "Add to My Yahoo!" button.
"RSS allows us to offer up-to-date and compelling news and entertainment video in a user controlled and on-demand environment," said Robert Petty, ROO CEO. "We're demonstrating that RSS is already much more than just a medium to distribute text-based content, and the trend of using RSS to deliver video is only going to increase because it is an optimal method to place video content in front of massive audiences."
As an online broadcaster that has catalogued its entire video library using RSS formats, including Media RSS, ROO enables web surfers access to the latest video content including breaking news, celebrity gossip, fashion shows, movie trailers, the latest music videos and sports clips. Media RSS is an extension to the broadly used RSS, or "Really Simple Syndication," format that enables publishers to distribute their multimedia content across the Internet. Media RSS gives consumers a way to keep track of their favorite video or other multimedia content on the web by adding it to their My Yahoo! page.
In addition to My Yahoo!, ROO currently feeds its extensive video database to several video search engines, including Microsoft Windows Media Search (www.windowsmedia.com), AOL's video search engine (www.aol.com/video) and blinkx (www.blinkx.com). RSS technology provides a simple and standardized method for these services to access one of the largest libraries of video content available.
ROO's library of online video is entirely free to the end-user and supported by 15- and 30-second pre-roll advertisements. Due to RSS technology's ability to provide a convenient and precise method for end-users to access video content, ROO is able to utilize the technology to increase the distribution of its video and provide advertisers with an expanded audience base.
About ROO (OTC BB: RGRP)
ROO is a global provider of digital media solutions and technology that enables the activation, marketing and distribution of digital media video content over the Internet and emerging broadcasting platforms such as set top boxes and wireless. ROO offers turnkey video solutions for businesses seeking to improve their web presence with video broadcasts or broadcast their own latest video clips. ROO helps business advertise their latest offering with interactive advertising solutions, 15-30 second video commercials with a linked call to action and played simultaneously with topical video content in a television style format over the Internet. More information can be obtained from ROO's web site located at www.roo.com
My Yahoo! is a registered trademark of Yahoo! Inc.
Certain statements in this document constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of ROO Group Inc ("the Company"), or industry results, to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its plan of operations when needed; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; (iii) competitive factors and developments beyond the Company's control; and (iv) other risk factors discussed in the Company's periodic filings with the Securities and Exchange Commission, which are available for review at www.sec.gov.
Contact Information For ROO: John Muscari Fusion Public Relations 212.651.4225 Email Contact
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