Advanstar Communications to Add New Electronic Newsroom and Electronic News Releases to the Cycle World International Motorcycle Shows(R) Presented by Toyota Trucks

Market Wire, November, 2005

Advanstar Communications, Inc. announces the addition of a new, electronic newsroom and use of electronic news releases for the Cycle World International Motorcycle Shows® presented by Toyota Trucks. This electronic newsroom, developed and hosted by NewsWire One, will enable journalists to easily access news releases, show information, high-resolution graphics and background information for the entire show series. Journalists will also be able to use the newsroom to register for press credentials and contact show officials directly. In addition to the online newsroom, the Cycle World International Motorcycle Shows® presented by Toyota Trucks will utilize NewsWire One's interactive news releases to distribute electronic press kits directly to the media.

"This new, online newsroom and electronic news releases provide a perfect solution to keep the media up-to-date with all the shows' events and materials," said Show Director Jeff D'Entremont. "It's going to be much easier for the press to access press information, download high-resolution graphics and access show facts." To access this new online newsroom, go to www.motorcycleshows.com.

Chicago-based NewsWire One has provided real-time online newsroom services for the Chicago Auto Show and the California International Auto Show, as well as other corporate and association clients. "We are excited to have the Cycle World International Motorcycle Shows® presented by Toyota Trucks as our client," said Gary Glenn, President of NewsWire One. "It is an exciting show series that should generate a lot of local and national press."

In addition to hosting the newsroom, NewsWire One will be distributing its full-featured news releases throughout the season. Each interactive news release, called a oneKIT(TM), includes unlimited text and is prominently branded with a corporate logo. The oneKIT(TM) provides direct links to media contacts, downloadable high-resolution photos and graphics, sidebar pages for easy organization of information, Web links and broadcast-quality audio and video. Each oneKIT(TM) news release is presented in a user-friendly format, and contains no attachments.

Distribution

The Cycle World International Motorcycle Shows® presented by Toyota Trucks media distribution list was developed by NewsWire One. It includes several thousand individual media contacts covering powersports, motor sports and automotive beats for outlets including radio, television, newspaper, consumer and trade magazines, news syndicates and Internet news providers.

Members of the Media

If you are a member of the media, and wish to receive information from NewsWire One about the Cycle World International Motorcycle Shows® presented by Toyota Trucks, you can sign up at www.newswireone.com under media.

Fueled by Advanstar

The Advanstar Vehicle Group is a leading provider of integrated media solutions to the automotive aftermarket, off-road and powersports industries, offering a dominant portfolio of 7 magazines including new titles American Big Twin Dealer, Off-Road Business and DIRTsports; 15 targeted supplements and buyers guides; 17 consumer events including leading brands Off Road Expo, the largest off-road consumer show in the country and the International Motorcycle Shows, the largest consumer motorcycle event series in the world; 12 races including the newly launched Arenacross Championship Series, 3 trade shows including Dealer Expo, voted a 2005 Tradeshow Week Fastest 50 tradeshow winner; 14 Web sites, and 41 training manuals for vehicle industry professionals, trade buyers, and enthusiasts. Through a multi-media approach, Advanstar reaches 2.5 million original equipment and aftermarket manufacturers, distributors, service & repair professionals, retailers, and consumers. Advanstar drives insightful news analysis, research and trends, entertainment, new product information and buying opportunities to customers at their office, home, and race track -- keeping them passionate, competitive, and connected.

About Advanstar Communications Inc.

Advanstar Communications Inc. (www.advanstar.com) is a leading worldwide media company providing integrated marketing solutions for the fashion, life sciences and powersports industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 81 events, 57 publications and directories, 114 electronic publications and Web sites, as well as educational and direct marketing products and services. Market-leading brands and a commitment to delivering innovative, quality products and services enables Advanstar to "Connect Our Customers With Theirs." Advanstar has roughly 1,000 employees and currently operates from multiple offices in North America and Europe.

About NewsWire One

NewsWire One, a privately held company headquartered in the Chicagoland area, is an Internet-based news distribution service delivering corporate news releases directly to journalists at all major news outlets. Founded in 2001, NewsWire One serves numerous Fortune 500 clients around the country. Their exclusive system can develop a full-featured electronic news release and distribute it into newsrooms around the world. The company's ongoing mission is to make it easier for journalists to write and produce stories from the materials they receive. News and information distributed via the oneKIT(TM) has been seen on all major television networks and countless local TV stations, newspapers, magazines, radio stations, Web sites and all the major news syndicates.