InfoWorld Names Socrates Media's Use of Omniture as One of Nation's Top IT Implementations

Market Wire, January, 2006

Omniture, the largest and fastest-growing provider of on-demand Web analytics and online marketing services, today announced that Socrates Media, a producer of affordable do-it-yourself legal solutions, has been named to the prestigious InfoWorld 100 list of companies that make the best use of technology to enhance their business. Omniture's Web analytics tool, SiteCatalyst, helped Socrates increase online sales of its living wills products by 40 percent.

The InfoWorld 100 Awards celebrate real-world IT projects that use technology in smart, innovative and creative ways to meet business and technical objectives. "IT departments continue to learn hard lessons about business realities and realistic ROI," said Eric Knorr, executive editor-at-large at InfoWorld. "The InfoWorld 100 provides a forum for IT managers to get the recognition they deserve for smart projects from an audience of their peers."

Omniture's SiteCatalyst enabled Socrates Media to more effectively develop and execute marketing campaigns and site optimization in real time. Socrates has applied the insights and analysis from SiteCatalyst to more efficiently position special promotions on its site as well as affiliate sites, to understand the best sources of site visitors, and to link key word purchases with clickstream behavior. With Socrates' most recent campaign, the company increased sales of its living wills products over the previous quarter by 15 percent at retail stores and by an astounding 40 percent through their online channel.

"Seeing Socrates win an award from a publication as influential as InfoWorld reaffirms SiteCatalyst as a first-class solution that truly boosts the bottom line by providing insight into the relationships between marketing objectives and consumer behavior," said Josh James, CEO and co-founder of Omniture. "We are delighted to hear about Socrates' InfoWorld 100 Award because it honors our most prized asset -- our customers."

InfoWorld's Special Report, announcing all winners is available at: http://www.infoworld.com/3573.

About Omniture

Omniture, Inc., headquartered in Orem, Utah, is the pioneer of on-demand Web analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI. Omniture is the largest on-demand Web analytics provider by revenue, and Omniture's SiteCatalyst is the most mature and comprehensive technology on the market, offering industry leading scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a complete Web analytics platform that combines instant response times with the power to view Web data across any dimension. In addition, Omniture offers knowledgeable professional service teams, experienced in helping customers determine the questions they must ask to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, Apple, GM and HP. www.omniture.com.

About Socrates Media

Socrates is the leading brand of needed know-how solutions for individuals and small businesses. Socrates offers thousands of relevant, compliant, comprehensive and lower cost do-it-yourself alternatives to high-cost legal and professional services. These forms, kits, software, guides, books, downloadables and completion services help consumers solve everyday legal, finance and business management matters themselves. Socrates offers its products through retailers, marketing partners and direct online through www.Socrates.com.

Omniture Press Contacts Andrew Watson 801.932.7386 Email Contact Marisa Lam 650.762.2883 Email Contact