With Fewer Calories, Sugars, and Carbs*, Jamba Juice(R) Enlightened Smoothies(TM) Provide Five Delicious Ways for You to Lighten Up and Drink to Your Health in 2006

Market Wire, January, 2006

If you're counting calories and looking to cut carbs in the New Year, you don't have to leave your taste buds out in the cold. Jamba Juice, the category-defining leader in freshly blended-to-order fruit smoothies, juices, and good-for-you snacks, has the perfect solution to satisfy your calorie conscious cravings and stay fit and healthy this year -- Enlightened Smoothies! Enlightened Smoothies are a blissful blend that contain 100 percent of Jamba's great taste, but fewer calories (less than 190 calories per 16-ounce size), sugars, and carbs* than that of regular smoothies. New to the category are the naturally energizing Matcha Green Tea Mist(TM) and Passion Berry Breeze(TM).

The Enlightened Smoothie category now includes five delicious smoothie flavors inspired by Jamba's original recipes:

--  Strawberry Nirvana(TM)
--  Berry Fulfilling(TM)
--  Mango Mantra(TM)
--  Matcha Green Tea Mist(TM) (new for 2006)
--  Passion Berry Breeze(TM) (new for 2006)
    

New addition Matcha Green Tea Mist(TM) is a creamy blend of soymilk, lower calorie enlightened dairy base, Matcha green tea, sorbet, and ice, and serves as a good source of calcium and an excellent source of Vitamin K. The theophylline in the Matcha green tea leaves, ground into a fine powder, improves alertness, and the antioxidants neutralize free radicals to maintain cell health and integrity. Free radicals can cause damage to cells, and some studies suggest that they may contribute to heart disease and cancer. Also new to the category, Passion Berry Breeze is a fruity blend of passionfruit-mango juice, lower calorie enlightened dairy base, strawberries, mangos, peaches and ice, and is an excellent source of Vitamin C and A.

Average Enlightened Smoothie nutritional facts: (based on the "Sixteen" size - 16 fl. oz.):

--   Calories:                                   162
--   Fat:                                       < 1g
--   Sugars
      (from fruit only, no refined sugars)       29g
--   Protein:                                     6g
--   Fiber:                                       2g
--   Fruit:                                      1.3 serving

So what do these figures mean? Each "Sixteen" sized Enlightened Smoothie contains 190 calories or less, and 6-11 grams of protein. Protein is vital in helping the body to maintain the cells of muscles, tendons and ligaments. For a complete listing of the Enlightened Smoothie menu and additional nutritional information, please visit www.jambajuice.com.

WHY:

Since its inception, Jamba Juice has relied on feedback from consumers in order to deliver nourishing, energizing fruit smoothies that help people celebrate life and feel good. Jamba Juice has spent considerable time talking to and listening to customers about their evolving nutritional and lifestyle needs. As consumers evolve, so will Jamba's product offerings. In 2004, Jamba met the needs of those consumers craving a lower calorie, lower sugar, lower carb smoothie, and introduced Enlightened Smoothies. Jamba is always receiving feedback from loyal customers who have had tremendous weight loss success with Enlightened Smoothies. Andy Coppock of Vista, CA, began a "Jamba Diet" of one Enlightened Smoothie for breakfast on the way to work each day. After only three months, Andy dropped two sizes, and credits Jamba Juice for aiding in his weight loss program**.

HOW:

Enlightened Smoothies are made with 100% natural, real fruit, and a proprietary lower calorie "enlightened dairy base" consisting of non-fat milk, natural flavors, whey protein and SPLENDA® Brand Sweetener. Whip up all Enlightened ingredients in a blender, and the end product is a rich, creamy, delicious smoothie that provides a healthful balance in one's diet, without sacrificing great Jamba taste.

*Jamba's average Enlightened Smoothies have 46% fewer calories, 51% fewer sugars, and 49% fewer carbohydrates than the average Jamba smoothie. Average Enlightened Smoothie = 80 calories, 14 g of sugar, 17 g carbohydrates; Average Regular Smoothie = 150 calories, 29 g of sugar, 33 g carbohydrates per 8-fl oz. reference size.

**Results may not be typical. These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure or prevent any disease, but rather is a dietary supplement intended solely for nutritional support.

For more information or for artwork requests, please contact: Kara Burke Email Contact 415-440-4770