Riney Selected as Agency of Record for AAA Club
Market Wire, January, 2006
AAA and Publicis & Hal Riney today announced the selection of Riney as agency of record for AAA of Northern California, Nevada and Utah. The AAA account will be serviced by a fully integrated offering from Riney in partnership with sister company, MediaVest.
"AAA is pleased to be working with Riney and MediaVest because it will give us a creative edge and the full spectrum of services we need," said Alexandra Morehouse, Chief Marketing Officer of the 4.2 million member club.
"We're shifting our focus from strict brand marketing to the overarching customer experience," said Morehouse. "Riney's strength in strategy, brand advertising, direct response TV, and interactive as well as integration at every customer touch point makes them a great partner for us."
Riney will be the lead agency managing marketing efforts and creating a comprehensive, fully-integrated program for the auto affiliate, including advertising, direct response TV and interactive.
"We're thrilled to have been awarded the business for this leading AAA club," said Jamie King, Senior Vice President, Director of Brand Integration. "This is a very strategic win for us as AAA fits squarely into the criteria we set out for new business opportunities. Not only does the relationship give us the opportunity to help create innovative work that will help expand a great brand, but the chance to work with a smart, forward thinking and passionate client."
About AAA of Northern California, Nevada and Utah
The AAA club, founded in 1900, is the second largest affiliate of the 49-million member AAA federation. The auto club offers a wide array of insurance, travel, automotive and financial services, as well as its premiere roadside assistance.
Publicis & Hal Riney
Hal Riney is a full-service creative boutique headquartered in San Francisco, wholly owned by Publicis Groupe, the world's fourth-largest communication group. Riney's clients include well-known brands such as Sprint, WellPoint, and 24 Hour Fitness.
Media Contact: Michelle Musburger Communications Director Email Contact 415.293.2254
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Design a commission plan that drives sales - Sales Commissions
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
Most Popular Business Publications
Content provided in partnership with
