MarketingProfs.com Selects Zoomerang as Official Online Survey Partner

Market Wire, January, 2006

MarketTools, Inc., the leading innovator of online marketing research, announced today that its leading self-service survey solution, Zoomerang, has been selected as the Official Survey Partner of MarketingProfs.com. Using Zoomerang, MarketingProfs.com Premium members will be able to survey and collect feedback from customers, employees, colleagues and students in real-time using the leading self-service online survey tool.

"We selected Zoomerang because our Premium members need a robust web-based survey tool that is easy to use and can help them research a range of topics such as customer satisfaction and new product ideas," said Roy Young, MarketingProfs.com Director of Strategy and Development. "Zoomerang is just one of the useful resources that we pride ourselves on giving MarketingProfs.com Premium members to help drive their businesses and careers."

"We are delighted that MarketTools has been chosen as the Official Survey Partner for MarketingProfs.com," said Dana Meade, general manager and vice president of Zoomerang. "Zoomerang is the perfect solution for organizations and companies that want and need feedback from their key audiences in a timely manner. By offering this solution to its members, MarketingProfs is providing valuable resources and information to an increasingly savvier marketing audience," Meade continued.

MarketingProfs.com is an online publishing company that specializes in providing both strategic and tactical post-MBA marketing knowledge to over 180,000 marketing professionals in medium and large corporations, through a combination of provocative articles and commentary. The weekly MarketingProfs.com newsletter, MarketingProfs Today, provides readers with new articles, tutorials, perspectives, features, tools and virtual seminars that equip participants with practical marketing intelligence.

Zoomerang allows users to easily create online, customized, professional-grade surveys and analyze the critical feedback necessary to make important business decisions. Customers who use Zoomerang range from small businesses and non-profit organizations to large corporations, including 71 of the Fortune 100. For example, the editors of MarketingProfs use Zoomerang to conduct all their Benchmark Surveys, giving readers reliable information to assess their programs. Introduced in 1999, the number of Zoomerang surveys sent worldwide has doubled annually.

About MarketingProfs

Founded in June 2000, MarketingProfs.com is an online publishing company based in Los Angeles, California. Drawing on both the cutting edge marketing insight of a broad array of analysts, marketing professionals, and professors who create marketing know-how and can bridge the gap between cutting-edge theory and business practice, MarketingProfs.com cuts through the marketing hype and puffery that has become so prevalent in the Internet age.

About MarketTools

MarketTools is the leading innovator of online marketing research, combining the premier technology platform for data collection, reporting and analysis; industry-leading research expertise; and a best-in-class panel of over two million individuals worldwide to deliver deeper market understanding and interactive insight. The company provides a full spectrum of high-quality, highly accessible market research capabilities to leading businesses and organizations worldwide. Through Zoomerang, the company offers the leading self-service survey tool for online research. MarketTools' solutions have empowered more than 400 of the Fortune 500 with faster, richer access to valuable market knowledge, helping them make critical business decisions with confidence. Learn more at www.markettools.com and www.zoomerang.com.

Media Contacts: Joan Stone CXO Communication for MarketTools 650-462-2964 Email Contact Sharon Hudson MarketingProfs.com 213-321-4767