Notch Novelty Expands Licensed Disney Product Offerings

Market Wire, February, 2006

January 30, 2006 Notch Novelty Corporation (OTC: NHNV) announced the approval of several new Disney licensed items for immediate production and shipment. These new items represent a tripling of the current Disney offerings and a further expansion by both Disney and Notch into the Extreme Value price sector. Revenue for the combined product offerings is projected to be in excess of $1,000,000 during the first production year.

"Notch Novelty has experienced incredible demand for its first Disney licensed item -- Disney Fuzzy Fun board. With recent approval, our China office has already completed production on two new versions of that item, focusing on sales in the Convenience Store and Mass Market retailers," reports Brett Weiss, CEO of Notch Novelty. "Additionally, we have other products beginning production immediately after the Chinese New Year. Look for announcements on those items soon."

About Notch Novelty Corporation (NHNV)

Notch Novelty Corporation manufactures and distributes unique sign products and novelty items to the Extreme Value industry in the United States and Canada. Notch leads this industry in sign products for resale and also develops novelty items for sale to major distributors and retailers offering goods at the $1 price point. Products are manufactured at contracted factories throughout Mainland China at the lowest possible cost and most efficient turnaround times possible. Notch items continue to benefit and grow with Disney licensed artwork through cooperative arrangements with National Design of San Diego. You can see Notch items on-line at www.notchnovelty.com or by visiting high-value retailers in your neighborhood.

Please visit the company website at www.notchnovelty.com for more information.

Safe Harbor Statement

Except historical matter contained herein, matters discussed in this news release are forward-looking statements and are made pursuant to the Private Securities Litigation Reform Act of 1995. These forward-looking statements reflect assumptions and involve risk and uncertainties, which may affect the Company's business and prospects and cause actual results to differ materially from these forward-looking statements.

For more information or questions please contact: Premier Funding Service (480) 649-8224 Office (480) 898-0406 Fax Kelly Black President kblack@premierfundingservice.com Heather Kerwin Investor Relations hkerwin@premierfundingservice.com Scott Sieck (407) 448-0100 scott@warriorcapital.com