Former Wal-Mart Executive and Retail Expert Joins CEO America's Advisory Board

Market Wire, February, 2006

CEO America Inc. (OTC: CEOA) is pleased to announce that Mr. Gary Smith has joined the Advisory Board of the Company.

Gary Smith has had a unique once in a lifetime opportunity in his professional career. His early participation in a company that has made icon status in the economic history of the USA and around the world is certainly one to be proud of.

In 1963, while still in high school, Gary started working for Sam Walton in his Ben Franklin Store in Fayetteville, Arkansas.

Gary worked with Mr. Walton for over 26 years, achieving such milestones as being the youngest store manager at the age of 23, opened the first metropolitan store in North Little Rock, Arkansas, opened store #41 which was the first 60,000 sq. ft. Wal-Mart and many other highlights too numerous to mention.

Additionally, Mr. Smith spent two years in planning, organizing and installing the first mechanized warehouse distribution center for Wal-Mart. This center was the first of its kind in America. Gary recalls, "Working with Sam, we designed this center to receive and ship both regular and seasonal merchandise to one location and then re-route to the stores processing through the warehouse within a 48-hour time period.

Mr. Smith retired from his executive position with Wal-Mart having spent 26 years of service to both the company and its founder.

Mr. Smith recently stated, "Creditz will accurately target the merchant and consumer with short and long-range rewards. This is a concept designed for an unlimited future benefiting all who participate." He further stated, "I am excited to join the CEO Advisory Board as they go forward with their revolutionary concepts that will benefit both the retailer and the consumer."

CEO America considers Mr. Smith's insights and involvement as an Industry Advisory Board Member to be a considerable resource to the company.

Currently, Gary is president of English Range Farm Inc., a thoroughbred operation in Ocala, Florida.

About CEO America, Inc. (www.ceoacreditz.com for investors/corporate; www.creditz.com for consumers)

CEO America, Inc., NV (OTC: CEOA), is the master licensee for the United States of the CREDITZ(TM) Digital Currency System. The CREDITZ(TM) system provides enhanced payment, business intelligence and marketing solutions to retailers, e-tailers, manufacturers, loyalty and gift card programs, and all the participants in the payment industry, including point-of-sale and payment terminal manufacturers, merchant services, independent sales organizations (ISOs), transaction processors, credit, debit and stored value card issuers.

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