The Artistic Entrepreneur That Will Change the World Forever

Market Wire, February, 2006

Cincom's award-winning Expert Access e-zine provides some hilarious and irreverent B2B humor combined with objective real-world business advice on how to win in today's complex sales environment with its latest feature article titled "The Artistic Entrepreneur that Will Change the World Forever" published today.

Dr. Elliot McGucken, also known as "Dr. E.," author, poet, scientist, inventor, college professor and daVinci-like Renaissance man, braves the hero's journey with Cincom's Steve Kayser in search of the holy business grail.

And ... they find it.

Dr. McGucken teaches an innovative business course called Artistic Entrepreneurship. It combines the arts, entrepreneurial ventures, and cutting-edge technology.

How to Make Your Passion Your Profession

The New York Times deemed Dr. McGucken's work as "simply unprecedented." And, "The Artistic Entrepreneur that Will Change the World Forever" is a must-read for anyone wanting to learn how to bring the best and brightest together in a collaborative effort for earth-shaking entrepreneurial success.

It's one in a remarkable string of continuing "Shoot the Donkey" articles that provide a unique, often tongue-in-cheek look at the current complex sales and business environment. The stories focus on remarkable people who take decisive actions to fulfill their mission -- whatever it is, in their life of business or business of life. The articles are full of "Shoot the Donkey" insights (lessons, strategies, actions) that are culled from the interviews.

What is Cincom's Expert Access?

Cincom's Expert Access is a free, award-winning e-publication that identifies key strategic trends, innovations, and critical business issues. A biweekly publication with approximately 113,000 subscribers in 49 countries, Expert Access help readers do their jobs better, become aware of new ideas, products, or services and occasionally have a B2B laugh.

Why is Cincom's Expert Access e-zine different?

Cincom, in addition to its vast internal technology expert base, has recruited and partnered with brilliant, forward-thinking technology analysts to participate in its "Ask the Expert" program. One of the unique aspects of Expert Access is the ability for subscribers to ask "Experts" for feedback/answers to questions revolving around innovative business strategies and technologies. Some of the visionary and world-class technology, marketing, and sales experts that have contributed include:

Dr. Elliot McGucken, author, poet, artistic entrepreneur and founder of the "Jolly Roger," a web portal hailed as the "Flagship of the Renaissance"

Al Ries, author of "The Fall of Advertising and the Rise of PR"

Dave Stein, best-selling business author of "How Winners Sell"

Skip Press, author of more than 20 books including "How to Write What You Want and Sell What You Write"

Betty Forbes, vice president, Christian Children's Fund

Dr. Paul Pearsall, international best-selling author of "The Beethoven Factor"

David Meerman Scott, author of "Cashing In With Content"

JoAnna Brandi, customer loyalty expert and customer retention maven

Ken Sutherland, creative impresario and the music behind the film "Savannah Smiles"

Louis Columbus, former senior analyst at AMR Research, and currently Cincom senior manufacturing business consultant and weekly columnist for CRMBuyer.com and Informit.com

Lou Washington, Cincom's mainframe master of MIPS

Dale Wolf, senior marketing manager at Cincom, managing editor of the Simplicity Blog and author/publisher of the Context Rules Marketing Blog

James Robertson, Smalltalk wiki and blog guru

Marsha Friedman, president, Event Management Services

Bob Fitzgerald, director of China operations, Cincom

Dana VanDen Heuvel, director of business development, Pheedo

About Cincom

For nearly 40 years, Cincom's software and services have helped thousands of clients worldwide simplify the management of complex business processes. Cincom specializes in the five areas of business where simplification brings the greatest value to managers who want to grow revenue, control costs, minimize risk, and achieve rapid ROI better than their competitors.

Cincom serves clients on six continents including BMW, Citibank, Boeing, Northwestern Mutual, Federal Express, Ericsson, Penn State University, Milacron, Siemens, Rockwell Automation, and Trane.

For more information about Cincom's products and services, contact Cincom at 1-800-2CINCOM (USA only), send an e-mail to info@cincom.com, or visit the company's website at www.cincom.com.

CINCOM, the Quadrant Logo, and Simplification Through Innovation are trademarks or registered trademarks of Cincom Systems, Inc. All other trademarks belong to their respective companies.

©2006 Cincom Systems, Inc. All Rights Reserved

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